Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Sue Parente

Sue Parente
What inspires me? Brave communicators who dare to put "right" before "safe."

The Value PR Can Bring to the Boardroom

Posted on March 1, 2017 by Sue Parente

Topics: Thought Leadership, Messaging and Positioning, Planning

It’s a little mind-boggling to me that many companies still don’t see PR as a function that needs a seat at the board table. PR is about reputation, and what can be more central and more precious to a company’s current and future value than its ...

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Will Themes Like “Populism” and “Nationalism” Affect Your PR?

Posted on January 31, 2017 by Sue Parente

Topics: Thought Leadership, Social Listening and Trend Spotting, Messaging and Positioning

In every business, it’s important to keep an eye on major macroeconomic and cultural trends to understand the hearts and minds of your customers. None of us lives in a bubble, so we can’t help but be impacted by what’s happening in our towns/cities, ...

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PR Worn Out Words Thesaurus

Posted on January 26, 2017 by Sue Parente

Topics: Content

We asked, and you answered; these PR terms need to be tossed in the New Year. Now that you've resolved to kick these to the curb, try swapping the old with the new to give your PR vocab some spring cleaning.

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Watch Your Language: 17 Worn-Out Words to Avoid in 2017

Posted on November 16, 2016 by Sue Parente

Topics: Content

 

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Taking the Heat: How to Handle the Tough Questions

Posted on September 9, 2016 by Sue Parente

Topics: Crisis Communications, Media and Presentation Training

Image credit: keyword-suggestions.com When people are described as being “comfortable in their own skin,” it means they possess a kind of unaffected confidence in themselves and how they live that prevents them from being easily rattled, overly ...

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Speeches that Make the Grade: Elements of an Effective Speech

Posted on June 10, 2016 by Sue Parente

Topics: Messaging and Positioning, Speaking Programs

This most recent college graduation season, chock full of high-profile commencement speakers, gives us a fresh opportunity to look at what makes a memorable and effective speech.

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