Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Sue Parente

Sue Parente
What inspires me? Brave communicators who dare to put "right" before "safe."

Cue The Footage

Posted on February 12, 2016 by Sue Parente

Topics: Video, Content

Why Is Video Everywhere Except in Your Company’s News Program?? Few marketers would contest that video has become the medium of choice for shareable content. Just take a look at your Facebook and Twitter feeds. Even when it’s not the week after the ...

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His Holiness, The Ultimate Brand Leader

Posted on September 25, 2015 by Sue Parente

Topics: Thought Leadership, Branding, Messaging and Positioning

If you are a CEO or perhaps a board of directors looking for a model to follow in terms of CEO brand leadership, we have a stellar example in our midst.

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Want Your Brand Fabric to Last? Skip the Spin Cycle

Posted on September 4, 2015 by Sue Parente

Topics: Thought Leadership

It’s Labor Day weekend and school’s about to start. Have you finished your summer reading yet? No? Well I can help you with the SparkNotes (do they still have those?) for a current industry read called Spin Sucks: Communications and Reputation ...

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Awards Matter, But Not Why You Think

Posted on May 14, 2015 by Sue Parente

Topics: Awards Programs

A new business prospect asked me recently if I thought awards still mattered. Does anyone pay attention to them really? Instinctively, I answered “yes” for all the reasons we’ve been giving for years: awards build brand-awareness, differentiate you ...

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Documentaries Part II: The Untold Story of Employing Documentaries

Posted on April 7, 2015 by Sue Parente

Topics: Thought Leadership, Video, Content

We are living in a golden age of storytelling. Everyone has a story, and now, with a little help from technology, everyone has the power to share those stories with an enormous audience, which is awesome. But where there’s huge opportunity, comes a ...

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Successful Women (Man-Up and) Brand-Up

Posted on March 13, 2015 by Sue Parente

Topics: Thought Leadership, Events, Messaging and Positioning

Earlier this week, I attended the annual Women's Leadership Forum hosted by the AdClub of Boston. The event is a chance for women of all ages, but particularly for young professionals, to hear from members of "the sisterhood" about their secrets to ...

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