Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Sue Parente

Sue Parente
What inspires me? Brave communicators who dare to put "right" before "safe."

What These 3 Brands Did to Make Us Love Them

Posted on February 10, 2015 by Sue Parente

Topics: Social Media, Thought Leadership, Branding

All of us know the difference between “like” and “love.” I like my local gym, but I love my personal trainer who motivates me to reach my personal goal. I like my iPhone, but I love only a handful of apps that navigate me through the day. In both ...

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Seattle vs. New England: Which Town Boasts More Brand Marketing Swag? - A Letter from Boston

Posted on January 30, 2015 by Sue Parente

Topics: Social Media, Social Listening and Trend Spotting

No town relishes a good sports controversy more than New England. Invariably, we love to first obsess about and then eventually own the scandal as part of our storied history. This year, as #deflategate dominated the pre-Super Bowl conversation, ...

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Seattle vs. New England: Which Town Boasts More Brand Marketing Swag? - Greetings from the Emerald City

Posted on January 30, 2015 by Sue Parente

Topics: Social Media, Social Listening and Trend Spotting

Ok, ok. I can understand that you might be leery of Amazon's bias. They sure were quick to jump on the #deflategate bandwagon.

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A Holiday Message from Tier One Partners

Posted on December 12, 2014 by Sue Parente

Our holiday wish this year:

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Is Phone-Phobia Killing Your PR Program?

Posted on December 4, 2014 by Sue Parente

Topics: Thought Leadership, Earned Media Relations

"Afraid Looking Woman With Phone" by David Castillo Dominici on FreeDigitalPhotos.net   The most persuasive form of person-to-person communication is still face-to-face, but voice-to-voice has to be the next best thing. Only a live dialogue lets the ...

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Trending Down? Turning Negative Sentiment into a Positive

Posted on November 14, 2014 by Sue Parente

Topics: Social Media, Content, Messaging and Positioning

Image Credit: “happy_sad_face_smiley” by Alan O’Rourke on Flickr;  https://flic.kr/p/ovkdiu, workcompass.com/ Yes, you’ve heard it a million times, but here goes a million and one: social media builds brand loyalty. But the real trick to effective ...

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