Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Sue Parente

Sue Parente
What inspires me? Brave communicators who dare to put "right" before "safe."

FinovateFall 2014: A Two-Day Feast for the FinTech Glutton

Posted on October 1, 2014 by Sue Parente

Topics: Events, Speaking Programs

It's difficult not to like the Finovate conference format, which serves up savory, bite-sized demos of financial technology innovations in rapid succession. One can imagine if Henry VIII of England were to put on a fintech conference, this is just ...

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What I Learned on My Summer Vacation: How to Present with Power & Presence

Posted on September 10, 2014 by Sue Parente

Topics: Thought Leadership, Speaking Programs

In August, I was invited by the incredibly kind and talented people at the TAI Group in New York to attend their two-day workshop on Presenting with Power & Presence.

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Your HBR New School of Marketing Cheat Sheet

Posted on August 13, 2014 by Sue Parente

Topics: Thought Leadership, Content, Messaging and Positioning

Feeling sheepish, Mr./Ms. Marketer, about not having yet read this month’s Harvard Business Review cover story on the New Basics of Marketing? Well, we’ve got your back, with key points to safely tide you over until you have a chance to peruse it ...

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Ambush Your Audience with a Little Guerrilla Marketing

Posted on July 8, 2014 by Sue Parente

Topics: Content, Messaging and Positioning

So what separates a great guerrilla campaign from a mere stunt? Here are 5 hallmarks of guerrilla marketing success.

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5 Ingredients of a Great Blog

Posted on June 12, 2014 by Sue Parente

Topics: Content

Roll up your sleeves, don your chef's toque and join us for a whirlwind tour of Tier One's Blog Kitchen:

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The Single Most Important PR Productivity Tip

Posted on May 30, 2014 by Sue Parente

Topics: Social Listening and Trend Spotting, Earned Media Relations

Clients don't really want us to produce more; they want us to achieve more. They want us to develop and execute on ideas that make things happen for their business and move brand perception forward.

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