Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Sue Parente

Sue Parente
What inspires me? Brave communicators who dare to put "right" before "safe."

Awkward! What To Do When the Media (or Others) Get It Wrong

Posted on April 28, 2014 by Sue Parente

Topics: Thought Leadership, Earned Media Relations

Mistakes happen and nobody knows your company as well as you do, so it's inevitable and understandable that an outsider might garble some of the facts or miss some of the nuances. Not to mention the extreme deadlines and deluge of information that ...

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Turning Presentation into Conversation: TAI’s Sandra Carey Shares the Secret to Great Public Speaking

Posted on April 11, 2014 by Sue Parente

Topics: Content, Speaking Programs

Have you had that dream? The one where you're on stage, about to give an important speech and you suddenly realize you've forgotten the entire English language? Stage fright is the stuff of nightmares for many folks, but with practice and the right ...

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Driving Conversations Through Survey Data

Posted on April 9, 2014 by Sue Parente

Topics: Content, Earned Media Relations, Messaging and Positioning

What counts as “news” from a PR perspective? Every company knows major episodic events like product launches, new client stories or business action such as an IPO or merger are newsworthy – but typically those events are few and far between. What ...

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How CEOs Should (and Shouldn't) Make a Public Apology

Posted on March 11, 2014 by Sue Parente

Topics: Thought Leadership, Employee Communications, Industry Analyst Relations

Everywhere you look these days, people of all varieties just can't seem to get an apology right and, as a result, end up doing their personal or corporate brands more harm than good.

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How People Can Get to Know You

Posted on June 30, 2012 by Sue Parente

Topics: Social Media, Earned Media Relations, Messaging and Positioning

Remember those great Jon Lovitz SNL skits in which Lovitz would scream into the camera, “GET TO KNOW ME!”?  The idea was that simply by knowing him, all your dreams of fame and fortune would come true.  While maybe not to the degree Lovitz suggests, ...

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