Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Tier One

Tier One
We help innovators in technology, digital health, financial services, and energy technology promote new ideas and solutions for a better future.

Social Media Live Video Breakdown

Posted on March 23, 2017 by Tier One

Topics: Social Media, Video, Infographics

Live social video is on the rise and shows no signs of slowing. With new live video options constantly popping up, they can begin to all look the same. To make sure your content gets in front of your target audiences, being strategic with your live ...

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Top 5 Social Sparks from 2016 to Inspire 2017

Posted on January 11, 2017 by Tier One

Topics: Social Media, Thought Leadership

As our New Year’s Resolutions kick off (or slowly fade away, if we’re being honest), one mantra remains true for marketers: New Year, New Content. If you’re struggling for some inspiration for your 2017 social media marketing campaigns, here are our ...

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Fast Facts From Social Media Week Chicago 2016

Posted on November 23, 2016 by Tier One

Topics: Social Media, Thought Leadership, Events

Target audiences, platforms, keywords, hashtags, influencers, analytics, engagement, impressions, scheduling, paid, we’re already out of breath and we haven’t even mentioned the event that brings all of these terms to one main stage: Social Media ...

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Sixty Seconds for Social: Seizing the (Twitter) Moment

Posted on October 14, 2016 by Tier One

Topics: Social Media, Thought Leadership, Influencer Marketing

It’s time to seize the moment, brands - the Twitter Moment, that is. The platform’s latest addition, mini-feeds of curated content about a specific topic, lends itself to new opportunities to compile related content in a unique and easily digestible ...

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Social Summer School: Mobile Media

Posted on August 19, 2016 by Tier One

Topics: Social Media, Video

We’re breaking the classroom "No Phones" policy this week with a Social Summer School lesson in mastering mobile media.

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Social Summer School: Social Live Video Cheat Sheet

Posted on July 29, 2016 by Tier One

Topics: Social Media, Video

Studying for your Social Summer School exams? This week’s lesson has all the answers to picking the perfect platform in our Social Live Video Cheat Sheet.

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