Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Your Invitation to the Inbox: Six Newsletter Best Practices for Marketers

Posted on August 18, 2020 by Gary Hotze

Topics: Content, Email Marketing

Newsletters are having a moment. These (relatively) simple content aggregators were once the darling of the publishing industry before falling out of favor and style. But as email’s lead-generation prowess has grown (78% of marketers have seen email ...

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COVID-19 Accelerated Customer Care in Brand Communications. Let’s Not Lose It

Posted on August 14, 2020 by Marian Hughes

Topics: Thought Leadership

Unprecedented times have forced us all to think and act differently. How businesses have communicated with their stakeholders and responded to the challenges of the COVID-19 pandemic has revealed a whole new side to many brands, and in some cases, ...

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How to Make a Memorable Brand Announcement on Social Media

Posted on July 17, 2020 by Gary Hotze

Topics: Social FAQ, Social Media, Launches

In a world where celebrities, influencers, bloggers, and average users alike compete with viral videos, puppy pics, and meme culture flooding social media feeds, standing out is (to put it mildly) — a challenge. If you’re a brand that wants to make ...

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Standing Out in the Land of Giants

Posted on July 10, 2020 by Sue Parente

Topics: Thought Leadership

We all know how important branding is. A strong, recognizable brand allows you to connect with the customers and clients you already have, generate new business opportunities, and foster loyalty. But in a world full of giants (the Amazons, Apples, ...

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The Secrets to Pitching Broadcast (According to a Former Broadcast Journalist)

Posted on June 24, 2020 by Celena Fine

Topics: Earned Media Relations, PR FAQs

Broadcast isn’t just what you see on the small screen anymore. It’s also online, on social, and (to complicate matters further) can even be produced by online and print publications. Despite the combining of the analog and digital, broadcast remains ...

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How Communications Has Stayed Nimble Post-COVID

Posted on June 16, 2020 by Kathy Wilson

Topics: Thought Leadership

Since much of the world came to a halt earlier this year due to COVID-19, countless aspects of our lives have changed in ways none of us could have predicted just a few months ago. From a business perspective, the pandemic forced a pause and pivot ...

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