Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

The Art of the Exclusive: When and How to Leverage This Media Strategy

Posted on June 17, 2022 by Allison Logano

Topics: Earned Media Relations, Planning

As PR professionals, we’re entrusted to determine the most effective way for brands to share their stories and ensure the right audiences are fully aware and informed of breaking news. Oftentimes, the goal is to generate coverage of an announcement ...

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Here’s Why Growth-Driven Design Should Be Part of Your Next Website Redesign

Posted on June 9, 2022 by Valerie Gorski

Topics: Digital Marketing, UX

What is growth-driven design?  Growth-driven design is a more efficient website redesign strategy that focuses on continuous improvement by prioritizing the most important updates first to better evaluate user behavior and make data-driven decisions ...

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Sound Strategy: How To Utilize Social Audio in Your Marketing Strategy

Posted on May 13, 2022 by Jenna Gross

Topics: Digital Marketing, Social FAQ, Social Media

Hear that? It’s the sound of social audio and it’s only getting louder. When we told you about the audio-only platform Clubhouse last year, it was the first of its kind. The app exploded onto the scene, amassing more than 2 million weekly average ...

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Think Globally, Act Locally: 5 Tips to Extend Your PR Program Globally

Posted on May 4, 2022 by Kathy Wilson

Topics: Media FAQs, Planning

At some point in a company’s life cycle, most organizations find themselves needing to extend their PR program outside of North America. This can be driven by milestones such as significant international business growth, an acquisition of or a ...

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How to Create an Email Newsletter With Staying Power

Posted on April 26, 2022 by Ashley Tate

Topics: Digital Marketing, Content, Email Marketing

Ninety-nine percent of people check their email every day. As of 2021, more than 4 billion email users and counting existed worldwide. So, while many trends in digital marketing come and go, the email newsletter still remains one of B2B’s signature ...

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Creative Sparks: Our Favorite Digital Marketing Moments of 2021

Posted on December 24, 2021 by Tier One

Topics: Digital Marketing, Social Media, Influencer Marketing, Content

This year came with its fair share of challenges and opportunities. Brands stepped up and skillfully navigated these difficult times with creativity, innovation, and optimism. We’re applauding 10 of our favorite marketing moments from 2021, all of ...

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