Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

The Short of It: Why Quick Content Matters Now

Posted on October 31, 2022 by Celena Fine

Topics: Content, Social Listening and Trend Spotting, Earned Media Relations

Today’s meme may be blowing up your digital airwaves, but chances are it’ll be old news by tomorrow. In the constantly evolving media ecosystem, it can be tough for a communications professional to sort through the static and identify the trends ...

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Why Do Brands Need To Be at the Forefront of Trends?

Posted on October 26, 2022 by Celena Fine

Topics: Social Listening and Trend Spotting

The most effective marketing communications programs are those where a brand’s perspective is seamlessly woven into the cultural conversation — and by extension, into the news cycle. Because of this, we are excited to unveil What’s Next, Now, a new ...

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4 Tips to Create Effective Copy for Infographics

Posted on September 30, 2022 by Ashley Tate

Topics: Content, Graphics, Infographics

A great infographic is a concise visual that transforms your data into an easy-to-understand, captivating storytelling tool. From basic pie charts and bar graphs to custom illustrations, the data visualization brought to life in infographics can be ...

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From TikTok’s Takeover to AI-powered Audio: Noteworthy News in Digital Marketing

Posted on September 13, 2022 by Jenna Gross

Topics: Digital Marketing, Social Media, Content

As social media evolves, trends that once seemed like quick crazes — TikTok dances, storytimes, and catchy audio soundbites —  have fueled structural innovations across social media platforms, transforming the digital marketing landscape in the ...

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Three Ways to Effectively Leverage Survey Data in PR Campaigns

Posted on August 3, 2022 by Allison Logano

Topics: Thought Leadership, Earned Media Relations

Competition for media attention is fierce. Reporters are bombarded with a flurry of emails on a daily (or really, minute-by-minute) basis, and it’s often difficult for brands to cut through the noise. While press releases are an important tool to ...

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Does Your Brand Need a Facelift? A Brand Refresh How-to Guide

Posted on July 19, 2022 by Marian Hughes

Topics: Branding

Does your brand need a makeover? If it’s been a while since you’ve reviewed your company’s logo, colors, and other branding elements, it may be time to take a critical eye and make some upgrades. A brand refresh can help align your company with new ...

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