We Audited Our Social Media Accounts. It Was Awkward. But Here’s Why It's Important
Posted December 12, 2019 By Stephanie Malkus
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social media best practices,
social media tools,
social content
If you’ve Googled “how to delete old tweets” recently, you’re not alone. As brands, celebrities, and athletes (also Milkshake Duck) can attest, old social media posts can come back to haunt you — big time. The remedy? A little preparation, strategy, and self-reflection (i.e. a good, old-fashioned social audit). Otherwise, those who don’t know
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1+1=3: The Value of a Close PR/IR Partnership Adds Up
Posted November 22, 2019 By Kathy Wilson
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Pub Club NE,
value of public relations,
communications strategy
In the wide world of brand relations, the paths of public relations and investor relations (IR) not only frequently cross, they often rely on each other. PR and IR both seek to build credibility and visibility for an organization, with PR helping organizations become category leaders and IR helping them secure positions with important
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🔥 Up Your Marketing Strategy With the First Language of Digital: Emoji 😀
Posted November 06, 2019 By Maria Prokopowicz
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social media,
social media marketing,
social media strategy,
emoji
Emojis are a content and social media tool that can be used to convey emotion, add emphasis or nuance, and inject personality and color. And while the thought of brands using emojis as a marketing tool may have once been a daring (or disastrous) move, today we shudder at the thought of a 🌎 without them. More than half of emoji users say they’re
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Crisis Management: How to Navigate the New Frontier of Corporate Cybersecurity
Posted November 01, 2019 By Derek Delano
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PR plan,
Technology & Software,
communications strategy,
crisis management
The world of crisis management has changed dramatically and continues to swiftly shift as what constitutes a crisis and how organizations respond both continue to evolve. From Target to Equifax to Capital One, high-profile hacks of the last few years have certainly made headlines. As technology advances, so too do the methods of cyber criminals
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It’s Complicated: How to Translate Even the Most Technical of Topics
Posted October 22, 2019 By Mike Wall
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technology,
Technology & Software,
communications strategy,
FinTech
Certain subjects are guaranteed to elicit an enthusiastic reaction regardless of the audience: food, puppies, the latest LOL meme. They’re all bonafide crowd-pleasers, and you don’t have to be a communication genius to get people pumped. But when the subject at hand is, ahem, more tedious and technical (e.g. the latest advancements in SAAS,
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