Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

ICYMI: 4 Fresh Digital Marketing Stories That Sparked Our Attention

Posted on March 16, 2021 by Maria Prokopowicz

Topics: Digital Marketing, Social Media, Influencer Marketing, Content

We’re less than three months into the new year and the digital marketing news cycle hasn’t let up off the gas pedal. There’s a lot to keep track of: emerging social media apps, updates affecting ad strategies, new content on your social standbys, ...

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Are You Effectively Telling Your Earned Media Measurement Story?

Posted on February 23, 2021 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs

The most important thing to remember about any reporting is the data you’re sharing is more than graphs and numbers — it’s the story of your success.  How you tell that story matters. If you only have 10 minutes to prove your earned media program’s ...

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Plan for Uncertainty: 3 Ways Brand Communications Can Become Agile

Posted on February 17, 2021 by Sue Parente

Topics: Thought Leadership, Measurement and Analytics, Media FAQs

Flexibility, agility, adaptability. It’s more important than ever for brands to incorporate these elements into their communication strategies after the events of 2020. Facing a devastating pandemic, a nationwide movement for racial equality, and a ...

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Clubhouse’s Private Party and the Rise of Social Audio

Posted on February 10, 2021 by Maria Prokopowicz

Topics: Social FAQ, Social Media, Digital Advertising

Whether it was on a #MarketingTwitter thread, a news headline, or the App Store charts, chances are, you’ve heard of Clubhouse — the new audio-only social media platform. But if you haven’t yet scored an invite to this exclusive new social app, you ...

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From Promises to Action: PR Counselors Must Help Companies Chart Their Path

Posted on February 3, 2021 by Kathy Wilson

Topics: Thought Leadership

Among the many things that stood out during an extraordinary 2020 were the businesses that took a public stance on a host of social issues. We saw organizations large and small step in to fill a leadership void with their voices and actions in ...

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Measure and Monitor Success With Critical Earned Media KPIs

Posted on January 29, 2021 by Kathy Wilson

Topics: Earned Media Relations, Measurement and Analytics

To build a meaningful earned media measurement process and program, you first have to know what success means to your business. That boils down to one key measurement piece: key performance indicators (KPIs). Identifying your KPIs is a critical step ...

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