Topics: Digital Marketing, Social Media, Influencer Marketing, Content
We’re less than three months into the new year and the digital marketing news cycle hasn’t let up off the gas pedal. There’s a lot to keep track of: emerging social media apps, updates affecting ad strategies, new content on your social standbys, ...
Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs
The most important thing to remember about any reporting is the data you’re sharing is more than graphs and numbers — it’s the story of your success. How you tell that story matters. If you only have 10 minutes to prove your earned media program’s ...
Topics: Thought Leadership, Measurement and Analytics, Media FAQs
Flexibility, agility, adaptability. It’s more important than ever for brands to incorporate these elements into their communication strategies after the events of 2020. Facing a devastating pandemic, a nationwide movement for racial equality, and a ...
Topics: Social FAQ, Social Media, Digital Advertising
Whether it was on a #MarketingTwitter thread, a news headline, or the App Store charts, chances are, you’ve heard of Clubhouse — the new audio-only social media platform. But if you haven’t yet scored an invite to this exclusive new social app, you ...
Topics: Thought Leadership
Among the many things that stood out during an extraordinary 2020 were the businesses that took a public stance on a host of social issues. We saw organizations large and small step in to fill a leadership void with their voices and actions in ...
Topics: Earned Media Relations, Measurement and Analytics
To build a meaningful earned media measurement process and program, you first have to know what success means to your business. That boils down to one key measurement piece: key performance indicators (KPIs). Identifying your KPIs is a critical step ...
