Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Brands Lending a Hand During COVID-19

Posted on March 20, 2020 by Marian Hughes
For most brands, authentically building and strengthening relationships with their stakeholders through corporate social responsibility (CSR) is an ongoing practice. It’s something the modern business era can be proud of. And these CSR programs have ...
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Build a Strong Enough Foundation: How Personas Set Your Content Up for Success

Posted on March 11, 2020 by Ashley Tate
As a marketer, you know who tells your brand’s story. But when it comes time to optimize the content that’s spreading the word, the most critical question is, who are you telling that story to?
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Frequently Asked Questions: Snapchat

Posted on March 4, 2020 by Cassie Morris
Snapchat is a tried-and-true platform that has held its own through the ever-evolving social media landscape. But with new apps like TikTok to compete with, the Snap app has continued to add new features, some which can leave even the savviest of ...
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Go Farther by Being Smarter: The Secret to Content Optimization

Posted on February 19, 2020 by Ashley Tate
In the world of content programs, the creation process often gets most of the credit. It’s understandable, there’s a lot of time, effort, and creative brain power that goes into great storytelling. And that work is certainly worthy of a round of ...
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Step Up or Sit Out? Corporate Communications During Times of Crisis

Posted on February 12, 2020 by Kathy Wilson
At Tier One, we’re big proponents of following the major tenets of successful media relations: disciplined research, precise pitches, relentless pursuit ... and repeat. We also know there are times that call for throwing out the tried-and-true ...
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Let’s Talk Microblogs: Best Practices for Social Marketers

Posted on January 29, 2020 by Stephanie Malkus
With the rise of 15-second video and 280 characters and vanishing messages and all the other brevities social media has brought into our lives, it’s no wonder marketers are always on the lookout for better ways to quickly communicate with their ...
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