Topics: Earned Media Relations, Planning
As PR professionals, we’re entrusted to determine the most effective way for brands to share their stories and ensure the right audiences are fully aware and informed of breaking news. Oftentimes, the goal is to generate coverage of an announcement ...
Topics: Digital Marketing, UX
What is growth-driven design? Growth-driven design is a more efficient website redesign strategy that focuses on continuous improvement by prioritizing the most important updates first to better evaluate user behavior and make data-driven decisions ...
Topics: Digital Marketing, Social FAQ, Social Media
Hear that? It’s the sound of social audio and it’s only getting louder. When we told you about the audio-only platform Clubhouse last year, it was the first of its kind. The app exploded onto the scene, amassing more than 2 million weekly average ...
Topics: Media FAQs, Planning
At some point in a company’s life cycle, most organizations find themselves needing to extend their PR program outside of North America. This can be driven by milestones such as significant international business growth, an acquisition of or a ...
Topics: Digital Marketing, Content, Email Marketing
Ninety-nine percent of people check their email every day. As of 2021, more than 4 billion email users and counting existed worldwide. So, while many trends in digital marketing come and go, the email newsletter still remains one of B2B’s signature ...
Topics: Digital Marketing, Social Media, Influencer Marketing, Content
This year came with its fair share of challenges and opportunities. Brands stepped up and skillfully navigated these difficult times with creativity, innovation, and optimism. We’re applauding 10 of our favorite marketing moments from 2021, all of ...
