Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Are You Listening? The True Value of Broader Industry Listening

Posted on June 21, 2018 by Sarah Mees

Topics: Social Listening and Trend Spotting, Earned Media Relations

When you hear communication pros talk about “listening,” do you really know what they are referring to?

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15th Anniversary June Feature: Marian Hughes

Posted on June 15, 2018 by Tier One Team

Topics: Tier One 15th Anniversary

Marian Hughes Co-Founder, Managing Partner

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Fake News and the Rise of the Subject Matter Expert

Posted on June 13, 2018 by Celena Fine

Topics: Thought Leadership, Earned Media Relations

At this point, the prevalence of “fake news” can make the term feel meaningless. However, the term (both real and imagined) has significantly transformed the media landscape for both journalists and PR pros. As communication professionals engage on ...

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Your Quick Guide to Mary Meeker’s 2018 Trends Report

Posted on June 7, 2018 by Jessica Ivetich

Topics: Social Media, Thought Leadership

As marketers, analyzing and understanding our past and present is key to strategizing for the future, and no one knows this better than Mary Meeker of venture capital firm Kleiner Perkins. Meeker’s annual report on internet trends is the perfect ...

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The Marketer’s Guide to GDPR

Posted on May 24, 2018 by Tier One Team

Topics: Thought Leadership, Search Engine Marketing

GDPR. If you or your clients are working with any data that crosses into the European market, this abbreviation (which stands for General Data Protection Regulation) is likely burned into your subconscious and has been since 2016. But if you don’t, ...

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15th Anniversary May Feature: Sue Parente

Posted on May 15, 2018 by Tier One Team

Topics: Tier One 15th Anniversary

Tier One is thrilled, humbled, and grateful to be heading into our 15th year as a full-service PR, social and content agency. We see this moment in time as an opportunity to celebrate and recognize our fantastic team members. On the 15th of each ...

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