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The Power of the Podcast: How Brands Are Capitalizing on the Airwaves

Posted on April 11, 2018 by Christie Leist

Topics: Podcasts, Content

It’s been said (more than a few times), that behind every great brand is a great story. The saying may be true, but it’s not quite the entire truth. Most companies have a whole series — scratch that, an entire library — of stories to tell, and there ...

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Boosting Your PR Program With Contributed Content

Posted on April 4, 2018 by Sarah Mees

Topics: Content, Earned Media Relations

It’s a common misconception that public relations = press release. But that’s simply not true. In fact, effective PR programs don’t even require lots of company news. Many different avenues for generating company awareness exist outside of the ...

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Developing Social Media Brand Guidelines

Posted on March 28, 2018 by Grace Rasulo

Topics: Social Media, Branding, Graphics

Whether you’re on a big team or small team, have a full content calendar or post intermittently, it’s important that everything you post on social media exudes your brand. From color to tone of voice to logo usage, one of the most important ways to ...

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15th Anniversary March Feature: Kathy Wilson

Posted on March 15, 2018 by Tier One Team

Topics: Tier One 15th Anniversary

Tier One is thrilled, humbled, and grateful to be heading into our 15th year as a full-service PR, social and content agency. We see this moment-in-time as an opportunity to celebrate and recognize our fantastic team members and honoring them by ...

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Fostering Media Relationships for a Strong PR Program

Posted on March 14, 2018 by Matt McCarthy

Topics: Thought Leadership, Earned Media Relations

Let’s face it, pitching the media can be hard work.

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Marketing to Different Generations: Is Your Messaging Age-Appropriate?

Posted on March 7, 2018 by Colleen Irish

Topics: Messaging and Positioning

All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But ...

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