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Addressing the Algorithm: How Brands Can Crack the New Facebook Code

Posted on February 28, 2018 by Jessica Ivetich

Topics: Social Media, Thought Leadership

Since its beginnings, Facebook has always been in flux, constantly updating its algorithm to target content and connect its users.

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How to localize a national media story: What do broadcast reporters really want?

Posted on February 21, 2018 by Celena Fine

Topics: Earned Media Relations, Media FAQs

National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is—how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? There are several ...

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15th Anniversary February Feature: Celena Fine

Posted on February 15, 2018 by Tier One Team

Topics: Tier One 15th Anniversary

Tier One is thrilled, humbled and grateful to be heading into our 15th year as a full-service PR, social and content agency. We see this moment-in-time as an opportunity to celebrate and recognize our fantastic team members and honoring them by ...

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When Competitors Talk Trash: Combating FUD in the Market

Posted on February 14, 2018 by Sarah Mees

Topics: Thought Leadership, Earned Media Relations

It happens all the time. A sales rep comes back from an event with anecdotes about how the competition is sharing inaccurate information about your brand. How can you fight back? There are no official channels to “correct the record” in these ...

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4 Tips for Writing Effective Website Copy

Posted on February 7, 2018 by Grace Rasulo

Topics: UX, Messaging and Positioning, Search Engine Marketing

The website is the new storefront for many companies in that it’s often the first interaction potential customers have with your brand. It’s the one place where you have all the space you need to tell the story of your company and product or ...

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Is Your Product Ready to Launch?

Posted on February 1, 2018 by Marian Hughes

Topics: Thought Leadership, Launches

It used to be much easier to determine the perfect time to launch a product (or service). Simply put, you released your product to the public when it was perfect (or close to perfect, anyway)—when every “i” was dotted and every “t” was crossed; it ...

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