Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

How to Market to Millennials, By a Millennial

Posted on May 10, 2018 by Grace Rasulo

Topics: Social Media, Social Listening and Trend Spotting, Digital Advertising

Millennial. The word is everywhere.

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A User’s Guide to Influencer Marketing and the FTC

Posted on May 2, 2018 by Colleen Irish

Topics: Thought Leadership, Influencer Marketing

Using social media influencers to build awareness for products and services with a particular audience has proven to be a driving force for brands to win over customers and boost sales. The strategy is so popular that a recent marketing survey found ...

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Looking Larger Than Life, Thanks to Super-Sized Media Coverage

Posted on April 25, 2018 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations

While the components of a strategic and successful public relations program have evolved over the years, media relations remains the cornerstone of most communications initiatives. The third-party validation that comes with great media coverage is a ...

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15th Anniversary April Feature: Colleen Irish

Posted on April 15, 2018 by Tier One Team

Topics: Tier One 15th Anniversary

As part of our 15th Anniversary celebration, we are honoring our fantastic team members by supporting the causes that are dear to them. On the 15th of each month (Feb.’18 - Dec.‘18) we will spotlight a team member and hope to raise a little extra ...

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The Power of the Podcast: How Brands Are Capitalizing on the Airwaves

Posted on April 11, 2018 by Christie Leist

Topics: Podcasts, Content

It’s been said (more than a few times), that behind every great brand is a great story. The saying may be true, but it’s not quite the entire truth. Most companies have a whole series — scratch that, an entire library — of stories to tell, and there ...

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Boosting Your PR Program With Contributed Content

Posted on April 4, 2018 by Sarah Mees

Topics: Content, Earned Media Relations

It’s a common misconception that public relations = press release. But that’s simply not true. In fact, effective PR programs don’t even require lots of company news. Many different avenues for generating company awareness exist outside of the ...

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