Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Developing Social Media Brand Guidelines

Posted on March 28, 2018 by Grace Rasulo

Topics: Social Media, Branding, Graphics

Whether you’re on a big team or small team, have a full content calendar or post intermittently, it’s important that everything you post on social media exudes your brand. From color to tone of voice to logo usage, one of the most important ways to ...

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15th Anniversary March Feature: Kathy Wilson

Posted on March 15, 2018 by Tier One Team

Topics: Tier One 15th Anniversary

Tier One is thrilled, humbled, and grateful to be heading into our 15th year as a full-service PR, social and content agency. We see this moment-in-time as an opportunity to celebrate and recognize our fantastic team members and honoring them by ...

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Fostering Media Relationships for a Strong PR Program

Posted on March 14, 2018 by Matt McCarthy

Topics: Thought Leadership, Earned Media Relations

Let’s face it, pitching the media can be hard work.

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Marketing to Different Generations: Is Your Messaging Age-Appropriate?

Posted on March 7, 2018 by Colleen Irish

Topics: Messaging and Positioning

All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But ...

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Addressing the Algorithm: How Brands Can Crack the New Facebook Code

Posted on February 28, 2018 by Jessica Ivetich

Topics: Social Media, Thought Leadership

Since its beginnings, Facebook has always been in flux, constantly updating its algorithm to target content and connect its users.

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How to localize a national media story: What do broadcast reporters really want?

Posted on February 21, 2018 by Celena Fine

Topics: Earned Media Relations, Media FAQs

National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is—how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? There are several ...

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