Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

15th Anniversary February Feature: Celena Fine

Posted on February 15, 2018 by Tier One Team

Topics: Tier One 15th Anniversary

Tier One is thrilled, humbled and grateful to be heading into our 15th year as a full-service PR, social and content agency. We see this moment-in-time as an opportunity to celebrate and recognize our fantastic team members and honoring them by ...

Read More

When Competitors Talk Trash: Combating FUD in the Market

Posted on February 14, 2018 by Sarah Mees

Topics: Thought Leadership, Earned Media Relations

It happens all the time. A sales rep comes back from an event with anecdotes about how the competition is sharing inaccurate information about your brand. How can you fight back? There are no official channels to “correct the record” in these ...

Read More

4 Tips for Writing Effective Website Copy

Posted on February 7, 2018 by Grace Rasulo

Topics: UX, Messaging and Positioning, Search Engine Marketing

The website is the new storefront for many companies in that it’s often the first interaction potential customers have with your brand. It’s the one place where you have all the space you need to tell the story of your company and product or ...

Read More

Is Your Product Ready to Launch?

Posted on February 1, 2018 by Marian Hughes

Topics: Thought Leadership, Launches

It used to be much easier to determine the perfect time to launch a product (or service). Simply put, you released your product to the public when it was perfect (or close to perfect, anyway)—when every “i” was dotted and every “t” was crossed; it ...

Read More

What Marketers Need to Know About Net Neutrality

Posted on January 24, 2018 by Stephanie Malkus

Topics: Thought Leadership, Search Engine Marketing

UPDATE: As of June 11, 2018, the Federal Communications Commission's repeal of net neutrality is in effect. Learn more about this latest update here.

Read More

Forging an Emotional Connection with Experiential Marketing

Posted on January 17, 2018 by Kathy Wilson

Topics: Social Media, Influencer Marketing, Content

Communication practitioners have had to learn to swim outside our usual lanes over the past several years. That’s thanks both to a more competitive marketplace and a changing landscape that makes securing strong earned media coverage more ...

Read More