Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Using End of Year Metrics to Guide Your Content Strategy

Posted on December 6, 2017 by Grace Rasulo

Topics: Content, Measurement and Analytics

While the end of the year is a time for personal reflection, for brands it’s a time to reflect on the success of your marketing programs and plan for the new year. Your 2018 plan should be full of creative ideas, goals, and strategies. But what’s a ...

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How to Use Google Posts

Posted on November 30, 2017 by Tier One

Topics: Content, Search Engine Marketing

It’s no secret that Google has struggled to make a strong play in the world of social media. Marketers watched as Google+ underwent countless changes in an effort to capture a corner of the market, all to no avail. Enter, Google Posts.

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Top 7 Social Trends from Social Media Week Chicago 2017

Posted on November 21, 2017 by Tier One

Topics: Social Media, Thought Leadership

Social Media Week Chicago 2017 (SMW) has come and gone. Arguably our favorite “holiday,” SMW offers a veritable cornucopia of the tips and trends that continue to move our industry forward. Here are some of the key takeaways from SMW that are sure ...

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When to Consider a Satellite Media Tour

Posted on November 16, 2017 by Sue Parente

Topics: Thought Leadership, Earned Media Relations

The when and how satellite media tours (SMTs) work best is still a mystery to many marketers. Are they just for the big household brand names? Do they ever work for BtoB companies? How exactly do they work? I connected with seasoned broadcast ...

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The Top 7 Social Media Trends of 2017

Posted on November 8, 2017 by Stephanie Malkus

Topics: Social Media, Thought Leadership

It’s hard to believe that another year has just about come and gone, and what a year it has been for social media. In 2017 social media has soared to new heights and faced new challenges that have meant a world of change for everyday users and ...

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Course Correcting a Dead End Story Angle

Posted on November 2, 2017 by Matt McCarthy

Topics: Earned Media Relations

Hey, it happens…

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