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    Picture This: Your Ultimate Guide to Social Media Visuals

    In a world where more than 500 million of us are posting nearly 100 million photos and videos on Instagram every day, it goes without saying that visuals are a necessity on social media. And that’s especially true when it comes to your marketing program. Whether simple stock imagery or detailed infographics, visual content makes posts read more >

    The Tier One Book Club: Lessons in Leadership from “Leaders Eat Last”

    Posted October 09, 2019 By Tier One Team | thought leadership, books, leadership
    As a marketing tool, the power of the book club is undeniable. From Oprah to Sarah Jessica Parker to Reese Witherspoon and beyond, nothing attracts a crowd (or inspires countless Instagram posts) like a good book. Beyond boosting sales, the conversations these clubs generate (on social and IRL) are buzzworthy themselves. So when Tier One wanted to read more >

    One, Two, Three Data-Driven Marketing Lessons From MLB’s Obsession With Analytics

    Launch angle. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. The same goes for social media marketers. Organic reach. Unique visitors. Cost per click.  Baseball’s use of analytics started well before the 2011 movie “Moneyball” popularized it, but MLB front offices have gone into overdrive with data in read more >

    Breaking News: Insider Tips on Pitching From a Former TV News Reporter

    This just in: After a decade in the breaking-news world of broadcast journalism, much of it as a TV reporter in New York City, I made the leap from receiving pitches to crafting them. Needless to say, in my years in front of the camera I received my fair share of pitches. Some were clear winners, guaranteed to land on air (a local company donates read more >

    Frequently Asked Questions: TikTok

    Ticktock. It’s a sound that can spur a variety of thoughts. Some minds turn to the relentless tick, tick, tick of the clock … while others have the uncontrollable urge to belt Ke$ha at the top of their lungs (don’t stop, make it pop).  But there is a new TikTok on the block that’s causing marketers to listen up in a fresh way. TikTok, the latest, read more >

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