Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

A Creative Countdown: The Top 10 Social Media Marketing Moments of 2019

Posted on December 19, 2019 by Maria Prokopowicz
Inspiration is a fickle friend. It can show up in unexpected places with perfect timing and then ghost you when you need it most. That’s why we’re constantly on the lookout for creative and innovative social media content and campaigns from brands, ...
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We Audited Our Social Media Accounts. It Was Awkward. But Here’s Why It's Important

Posted on December 12, 2019 by Stephanie Malkus
If you’ve Googled “how to delete old tweets” recently, you’re not alone. As brands, celebrities, and athletes (also Milkshake Duck) can attest, old social media posts can come back to haunt you — big time.  The remedy? A little preparation, ...
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1+1=3: The Value of a Close PR/IR Partnership Adds Up

Posted on November 22, 2019 by Kathy Wilson
In the wide world of brand relations, the paths of public relations and investor relations (IR) not only frequently cross, they often rely on each other. PR and IR both seek to build credibility and visibility for an organization, with PR helping ...
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🔥 Up Your Marketing Strategy With the First Language of Digital: Emoji 😀

Posted on November 6, 2019 by Maria Prokopowicz
Emojis are a content and social media tool that can be used to convey emotion, add emphasis or nuance, and inject personality and color. And while the thought of brands using emojis as a marketing tool may have once been a daring (or disastrous) ...
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Crisis Management: How to Navigate the New Frontier of Corporate Cybersecurity

Posted on November 1, 2019 by Derek Delano
The world of crisis management has changed dramatically and continues to swiftly shift as what constitutes a crisis and how organizations respond both continue to evolve. From Target to Equifax to Capital One, high-profile hacks of the last few ...
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It’s Complicated: How to Translate Even the Most Technical of Topics

Posted on October 22, 2019 by Mike Wall
Certain subjects are guaranteed to elicit an enthusiastic reaction regardless of the audience: food, puppies, the latest LOL meme. They’re all bonafide crowd-pleasers, and you don’t have to be a communication genius to get people pumped. But when ...
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