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    The Magic of Influencer Marketing

     If you think influencer marketing is just celebrities posing with the latest FabFitFun box, #SkinnyTea in hand, think again. It’s a multibillion dollar industry and a strategy used by more than 80 percent of marketers. Some influencers may be celebrities, but most aren’t famous (at least not in the Hollywood sense of the word). The real magic of read more >

    Spotlight On: Taking Thought Leadership to a New Stage

    Anyone who’s seen a TED Talk can speak to the impact of a well delivered address. Who doesn’t dream of delivering that perfect, quotable, YouTube record-setting talk that positions you leading the charge into the future? While most will never have the opportunity to stand in front of those big red block letters, speaking opportunities are a key read more >

    How to Make Headlines When New News Isn’t Happening

    In the world of PR, it’s wonderful to have a constant flow of organic news. However, that’s not always the case — in fact, most of the time, quite the opposite is true. During those “slow news periods (like between product announcements and significant updates) finding “pitchable” news can be a struggle. But fret not! This is nothing the thinking read more >

    Brands Take a Stand II: Strategies That Stick

    Today’s consumers, particularly younger ones, want to see companies be more human, take more risks, and speak out on social and political issues relevant to their brand values. However, as discussed in our previous blog, “When Brands Take a Stand,” doing so can be a tricky business for even the most sophisticated organizations. Is simply speaking read more >

    Time to Break Up With Snapchat?

    Let’s be honest, we all know things have been difficult with Snapchat for a while now. The signs are there. It started with small annoyances, like redesigns that didn’t seem to solve any problems, but created new ones. Then there’s the few (hundred million) dalliances with Instagram Stories. And we can’t forget the 3 million users lost in the last read more >

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