Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

SEO Best Practices: 3 More Ways to Rise in SERP Rankings

Posted on May 5, 2021 by Gary Hotze

Topics: Digital Marketing, Social Media, Influencer Marketing, Content

Did you know 70% of small businesses have no SEO plan or strategy whatsoever? This unbelievable stat runs in complete opposition to the increasing importance of online visibility in the digital age and the growing pile of data on the importance of ...

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The 6 C’s of Decision-Oriented Dashboards

Posted on April 28, 2021 by Mary Katherine Mulligan

Topics: Earned Media Relations, Measurement and Analytics

Every company uses data to measure success, whether it’s daily, monthly, quarterly, or annually. Where organizations can differentiate themselves is in how they manage those metrics.  With the amount of data to report on constantly increasing, it ...

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ICYMI: 4 Fresh Digital Marketing Stories That Sparked Our Attention

Posted on March 16, 2021 by Maria Prokopowicz

Topics: Digital Marketing, Social Media, Influencer Marketing, Content

We’re less than three months into the new year and the digital marketing news cycle hasn’t let up off the gas pedal. There’s a lot to keep track of: emerging social media apps, updates affecting ad strategies, new content on your social standbys, ...

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Are You Effectively Telling Your Earned Media Measurement Story?

Posted on February 23, 2021 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs

The most important thing to remember about any reporting is the data you’re sharing is more than graphs and numbers — it’s the story of your success.  How you tell that story matters. If you only have 10 minutes to prove your earned media program’s ...

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Plan for Uncertainty: 3 Ways Brand Communications Can Become Agile

Posted on February 17, 2021 by Sue Parente

Topics: Thought Leadership, Measurement and Analytics, Media FAQs

Flexibility, agility, adaptability. It’s more important than ever for brands to incorporate these elements into their communication strategies after the events of 2020. Facing a devastating pandemic, a nationwide movement for racial equality, and a ...

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Clubhouse’s Private Party and the Rise of Social Audio

Posted on February 10, 2021 by Maria Prokopowicz

Topics: Social FAQ, Social Media, Digital Advertising

Whether it was on a #MarketingTwitter thread, a news headline, or the App Store charts, chances are, you’ve heard of Clubhouse — the new audio-only social media platform. But if you haven’t yet scored an invite to this exclusive new social app, you ...

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