Top Talk

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Plan for Uncertainty: 3 Ways Brand Communications Can Become Agile

Posted on February 17, 2021 by Sue Parente

Topics: Thought Leadership, Measurement and Analytics, Media FAQs

Flexibility, agility, adaptability. It’s more important than ever for brands to incorporate these elements into their communication strategies after the events of 2020. Facing a devastating pandemic, a nationwide movement for racial equality, and a ...

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Clubhouse’s Private Party and the Rise of Social Audio

Posted on February 10, 2021 by Maria Prokopowicz

Topics: Social FAQ, Social Media, Digital Advertising

Whether it was on a #MarketingTwitter thread, a news headline, or the App Store charts, chances are, you’ve heard of Clubhouse — the new audio-only social media platform. But if you haven’t yet scored an invite to this exclusive new social app, you ...

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From Promises to Action: PR Counselors Must Help Companies Chart Their Path

Posted on February 3, 2021 by Kathy Wilson

Topics: Thought Leadership

Among the many things that stood out during an extraordinary 2020 were the businesses that took a public stance on a host of social issues. We saw organizations large and small step in to fill a leadership void with their voices and actions in ...

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Measure and Monitor Success With Critical Earned Media KPIs

Posted on January 29, 2021 by Kathy Wilson

Topics: Earned Media Relations, Measurement and Analytics

To build a meaningful earned media measurement process and program, you first have to know what success means to your business. That boils down to one key measurement piece: key performance indicators (KPIs). Identifying your KPIs is a critical step ...

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SEO Best Practices: 4 Ways to Rise in SERP Rankings

Posted on January 25, 2021 by Gary Hotze

Topics: Digital Marketing, SEO, Social Media, Influencer Marketing, Content

In the age of ever-limiting attention spans, the importance of ranking within Google’s top 10 results has become increasingly essential. According to HubSpot, 75% of users never scroll past the first page of search results. This statistic isn’t ...

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The Must-Haves for a Modern Earned Measurement Program

Posted on January 6, 2021 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs

You’ve perfected your pitches and media outreach strategies and landed incredible earned media placements. Now what? Buttoned-up earned media programs use effective measurement to showcase the full value of the coverage secured. This step is ...

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