Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Your In-House Influencer: The Social CEO

Posted on April 22, 2020 by Marian Hughes

Topics: Social FAQ, Social Media, Thought Leadership

In this age of influencers, social media celebrities, and thought leaders spreading the word on all the platforms and everywhere in between, it can be a challenge to carve out a niche for your business on social media. But the secret to rising above ...

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Frequently Asked Questions: Livestream on Social Media

Posted on April 8, 2020 by Stephanie Malkus

Topics: Digital Marketing, Social FAQ, Social Media

Recently, as the world has been told to #StayHome, live social broadcasts (on Facebook, YouTube, and even TikTok) have been taken to new levels and become a core fixture in this new normal. Social distancing gives these live broadcasts more ...

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Rise Up: How Our Intent Test Makes Content Go Farther

Posted on March 31, 2020 by Ashley Tate

Topics: Content, Content Optimization Guide

Every marketer has felt the warm inner glow that only comes from completing a piece of content. There’s something so satisfying about receiving final approval on the ebook, infographic, video, etc., that you spent a significant amount of time and ...

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Brands Lending a Hand During COVID-19

Posted on March 20, 2020 by Marian Hughes

Topics: Social Media, Thought Leadership, Messaging and Positioning

For most brands, authentically building and strengthening relationships with their stakeholders through corporate social responsibility (CSR) is an ongoing practice. It’s something the modern business era can be proud of. And these CSR programs have ...

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Build a Strong Enough Foundation: How Personas Set Your Content Up for Success

Posted on March 11, 2020 by Ashley Tate

Topics: Content, Content Optimization Guide

As a marketer, you know who tells your brand’s story. But when it comes time to optimize the content that’s spreading the word, the most critical question is, who are you telling that story to?

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Frequently Asked Questions: Snapchat

Posted on March 4, 2020 by Cassie Morris

Topics: Social FAQ, Social Media

Snapchat is a tried-and-true platform that has held its own through the ever-evolving social media landscape. But with new apps like TikTok to compete with, the Snap app has continued to add new features, some which can leave even the savviest of ...

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