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    When Activism Strikes: Is Your Brand Ready for a Boycott?

    Information travels at lightning speed. One minute you’re making arrangements to work out with a friend, and, seconds later, you could be sending a text with a potential change of plans should anything come up, say like a brand-wide boycott of your gym or something. In early August, Equinox Fitness, the luxury fitness brand and parent company of read more >

    3 Reasons You Should Stop, Collaborate, and (Social) Listen

    How often do you listen — really listen — to the world around you? Birds chirping, leaves rustling in the wind … the road rage-induced honking horn of an irritated driver? Ah, the sounds of nature. The truth is, life’s soothing harmonies are often drowned out by other, more irritating noises. Social media can sometimes feel the same. The mere read more >

    Lessons From Levi’s on Fade-Resistant Relevance

    Relevance is an unspoken priority for most brands and essential to build a business that will last. It isn’t just about fresh, hip marketing campaigns — it’s about your customers, the context of their lives, and the options available to them. Understand those pieces and making a compelling case for why your product or service works for them will read more >

    Say Yes and … Other Agency Best Practices That Drive Creativity

    I thought a lot about the notion of creativity as I prepared to write this blog. It’s a word that’s thrown around pretty frequently in the communications field. Certainly most PR programs aim to be creative in support of an organization’s business goals. But what does creativity really mean in our industry? My guess is it means different things to read more >

    Your FAQs About Social Video — Answered

    As the volume of content on social media increases and attention spans decrease (or at least become more selective), the marketer’s challenge to capture the interest of target audiences may seem impossible, but there is hope — video. According to Google, six out of 10 people would rather watch online videos than television. Few content mediums read more >

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