Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

The Death of the Press Release Has Been Greatly Exaggerated

Posted on October 12, 2021 by Colleen Irish

Topics: Thought Leadership, Media FAQs

The press release is passé. It’s lost its mojo. Social media and corporate blogs have stolen its thunder. Or so some claim, especially after companies like Tesla redirect their PR efforts elsewhere, reserving press releases for its investor ...

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Your PR Plan is Only as Good as Today’s Headlines

Posted on August 9, 2021 by Kathy Wilson

Topics: Thought Leadership, Earned Media

If the past year and a half of navigating a global pandemic taught us nothing else, it’s that agility and flexibility matter. In fact, I’d say they’re critical skills to hone both in our business and professional lives. 

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How Accessible Is Your Content Really?

Posted on July 23, 2021 by Ashley Tate

Topics: Thought Leadership, Content

From Instagram's auto alt text to TikTok’s improved closed captions, digital and social platforms are increasingly adding features to become more inclusive and accessible to people with disabilities. But digital accessibility is not a trend — it’s ...

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One Year In: Our Commitment to Meaningful Change

Posted on June 10, 2021 by Tier One

One year ago, Tier One shared our commitment to meaningful change. We pledged to do this through an open and ongoing dialogue about racial equality, as well as continued exploration of ways we can foster diversity and inclusion as a small business. ...

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How to Spot a Trend: Listening for the Shift

Posted on May 27, 2021 by Celena Fine

Topics: Social Listening and Trend Spotting

Trends are changes that stick around. Social changes, technological changes, expectation changes. Spotting them before they fully take to the mainstream can be a huge advantage for brands who strive to be up-to-date and on-trend. By identifying a ...

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SEO Best Practices: 3 More Ways to Rise in SERP Rankings

Posted on May 5, 2021 by Gary Hotze

Topics: Digital Marketing, Social Media, Influencer Marketing, Content

Did you know 70% of small businesses have no SEO plan or strategy whatsoever? This unbelievable stat runs in complete opposition to the increasing importance of online visibility in the digital age and the growing pile of data on the importance of ...

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