Conversation Starter

As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy — influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, influencers seamlessly build communities by integrating their own expertise with branded content on social read more >

Anyone who knows how to sign up for a Twitter account can post on behalf of a brand on social media. However, if you’re a brand trying to build a solid social media presence without a skillful strategy behind it, you’ll likely fall on deaf ears. If you don’t have the time or resources to fully commit to your social program (and many businesses read more >

At this point, the need for paid promotion as part of your social media marketing strategy should be old news. As organic traffic and engagement continues to wane (thanks, Facebook!), the pay-to-play element is a necessary piece of social strategy. Yet, many brands remain resistant to carving out room in the budget to strategically target and push read more >

 If you think influencer marketing is just celebrities posing with the latest FabFitFun box, #SkinnyTea in hand, think again. It’s a multibillion dollar industry and a strategy used by more than 80 percent of marketers. Some influencers may be celebrities, but most aren’t famous (at least not in the Hollywood sense of the word). The real magic of read more >

Anyone who’s seen a TED Talk can speak to the impact of a well delivered address. Who doesn’t dream of delivering that perfect, quotable, YouTube record-setting talk that positions you leading the charge into the future? While most will never have the opportunity to stand in front of those big red block letters, speaking opportunities are a key read more >