Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Go Farther by Being Smarter: The Secret to Content Optimization

Posted on February 19, 2020 by Ashley Tate

Topics: Content, Content Optimization Guide

In the world of content programs, the creation process often gets most of the credit. It’s understandable, there’s a lot of time, effort, and creative brain power that goes into great storytelling. And that work is certainly worthy of a round of ...

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Step Up or Sit Out? Corporate Communications During Times of Crisis

Posted on February 12, 2020 by Kathy Wilson

Topics: Thought Leadership, Messaging and Positioning, Crisis Communications

At Tier One, we’re big proponents of following the major tenets of successful media relations: disciplined research, precise pitches, relentless pursuit ... and repeat. We also know there are times that call for throwing out the tried-and-true ...

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Let’s Talk Microblogs: Best Practices for Social Marketers

Posted on January 29, 2020 by Stephanie Malkus

Topics: Social Media, Content

With the rise of 15-second video and 280 characters and vanishing messages and all the other brevities social media has brought into our lives, it’s no wonder marketers are always on the lookout for better ways to quickly communicate with their ...

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A Creative Countdown: The Top 10 Social Media Marketing Moments of 2019

Posted on December 19, 2019 by Maria Prokopowicz

Topics: Social Media, Content, Digital Advertising

Inspiration is a fickle friend. It can show up in unexpected places with perfect timing and then ghost you when you need it most. That’s why we’re constantly on the lookout for creative and innovative social media content and campaigns from brands, ...

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We Audited Our Social Media Accounts. It Was Awkward. But Here’s Why It's Important

Posted on December 12, 2019 by Stephanie Malkus

Topics: Social Media

If you’ve Googled “how to delete old tweets” recently, you’re not alone. As brands, celebrities, and athletes (also Milkshake Duck) can attest, old social media posts can come back to haunt you — big time.  The remedy? A little preparation, ...

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1+1=3: The Value of a Close PR/IR Partnership Adds Up

Posted on November 22, 2019 by Kathy Wilson

Topics: Earned Media Relations, Industry Analyst Relations

In the wide world of brand relations, the paths of public relations and investor relations (IR) not only frequently cross, they often rely on each other. PR and IR both seek to build credibility and visibility for an organization, with PR helping ...

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