Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Picture This: Your Ultimate Guide to Social Media Visuals

Posted on October 15, 2019 by Logan Esser
In a world where more than 500 million of us are posting nearly 100 million photos and videos on Instagram every day, it goes without saying that visuals are a necessity on social media. And that’s especially true when it comes to your marketing ...
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The Tier One Book Club: Lessons in Leadership from “Leaders Eat Last”

Posted on October 9, 2019 by Tier One Team
As a marketing tool, the power of the book club is undeniable. From Oprah to Sarah Jessica Parker to Reese Witherspoon and beyond, nothing attracts a crowd (or inspires countless Instagram posts) like a good book. Beyond boosting sales, the ...
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One, Two, Three Data-Driven Marketing Lessons From MLB’s Obsession With Analytics

Posted on October 2, 2019 by Matt Moreno
Launch angle. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. The same goes for social media marketers. Organic reach. Unique visitors. Cost per click.  Baseball’s use of analytics started well before the ...
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Breaking News: Insider Tips on Pitching From a Former TV News Reporter

Posted on September 25, 2019 by Zak Sos
This just in: After a decade in the breaking-news world of broadcast journalism, much of it as a TV reporter in New York City, I made the leap from receiving pitches to crafting them. Needless to say, in my years in front of the camera I received my ...
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Frequently Asked Questions: TikTok

Posted on September 13, 2019 by Cassie Morris
Ticktock. It’s a sound that can spur a variety of thoughts. Some minds turn to the relentless tick, tick, tick of the clock … while others have the uncontrollable urge to belt Ke$ha at the top of their lungs (don’t stop, make it pop).  But there is ...
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When Activism Strikes: Is Your Brand Ready for a Boycott?

Posted on August 29, 2019 by Marian Hughes
Information travels at lightning speed. One minute you’re making arrangements to work out with a friend, and, seconds later, you could be sending a text with a potential change of plans should anything come up, say like a brand-wide boycott of your ...
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