Topics: Earned Media Relations, Measurement and Analytics
To build a meaningful earned media measurement process and program, you first have to know what success means to your business. That boils down to one key measurement piece: key performance indicators (KPIs). Identifying your KPIs is a critical step ...
Topics: Digital Marketing, SEO, Social Media, Influencer Marketing, Content
In the age of ever-limiting attention spans, the importance of ranking within Google’s top 10 results has become increasingly essential. According to HubSpot, 75% of users never scroll past the first page of search results. This statistic isn’t ...
Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs
You’ve perfected your pitches and media outreach strategies and landed incredible earned media placements. Now what? Buttoned-up earned media programs use effective measurement to showcase the full value of the coverage secured. This step is ...
Topics: Digital Marketing, Social Media, Influencer Marketing, Content
From the growth of virtual events to the rise in brands taking a stand, the world of digital marketing responded to the unpredictability, upheaval, and uniqueness of 2020 with creativity, innovation, and compassion. We’ve gathered our top 10 ...
Topics: Digital Marketing, Thought Leadership, Content
The one constant to achieve success in digital and social media marketing? Continual reinvention and new levels of creativity. So it’s no surprise a new report from Talkwalker and HubSpot confirms that relying on traditional social media marketing ...
Topics: Digital Marketing, Social Media
Feeling bogged down in a barrage of digital marketing news and social media updates? We’re here to help. We've pulled together the top stories in social media, SEO, and content and digital marketing from Tier One’s weekly newsletter, The Spark, to ...
