Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

🔥 Up Your Marketing Strategy With the First Language of Digital: Emoji 😀

Posted on November 6, 2019 by Maria Prokopowicz

Topics: Social Media, Content

Emojis are a content and social media tool that can be used to convey emotion, add emphasis or nuance, and inject personality and color. And while the thought of brands using emojis as a marketing tool may have once been a daring (or disastrous) ...

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Crisis Management: How to Navigate the New Frontier of Corporate Cybersecurity

Posted on November 1, 2019 by Derek Delano

Topics: Thought Leadership, Crisis Communications

The world of crisis management has changed dramatically and continues to swiftly shift as what constitutes a crisis and how organizations respond both continue to evolve. From Target to Equifax to Capital One, high-profile hacks of the last few ...

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It’s Complicated: How to Translate Even the Most Technical of Topics

Posted on October 22, 2019 by Mike Wall

Topics: Content, Messaging and Positioning

Certain subjects are guaranteed to elicit an enthusiastic reaction regardless of the audience: food, puppies, the latest LOL meme. They’re all bonafide crowd-pleasers, and you don’t have to be a communication genius to get people pumped. But when ...

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Picture This: Your Ultimate Guide to Social Media Visuals

Posted on October 15, 2019 by Logan Esser

Topics: Social Media, Graphics, Infographics

In a world where more than 500 million of us are posting nearly 100 million photos and videos on Instagram every day, it goes without saying that visuals are a necessity on social media. And that’s especially true when it comes to your marketing ...

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The Tier One Book Club: Lessons in Leadership from “Leaders Eat Last”

Posted on October 9, 2019 by Tier One Team

Topics: Thought Leadership

As a marketing tool, the power of the book club is undeniable. From Oprah to Sarah Jessica Parker to Reese Witherspoon and beyond, nothing attracts a crowd (or inspires countless Instagram posts) like a good book. Beyond boosting sales, the ...

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One, Two, Three Data-Driven Marketing Lessons From MLB’s Obsession With Analytics

Posted on October 2, 2019 by Matt Moreno

Topics: Social Media, Measurement and Analytics, Digital Advertising

Launch angle. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. The same goes for social media marketers. Organic reach. Unique visitors. Cost per click.  Baseball’s use of analytics started well before the ...

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