Topics: Digital Marketing, Social Media, Influencer Marketing, Content
Did you know 70% of small businesses have no SEO plan or strategy whatsoever? This unbelievable stat runs in complete opposition to the increasing importance of online visibility in the digital age and the growing pile of data on the importance of ...
Topics: Earned Media Relations, Measurement and Analytics
Every company uses data to measure success, whether it’s daily, monthly, quarterly, or annually. Where organizations can differentiate themselves is in how they manage those metrics. With the amount of data to report on constantly increasing, it ...
Topics: Digital Marketing, Social Media, Influencer Marketing, Content
We’re less than three months into the new year and the digital marketing news cycle hasn’t let up off the gas pedal. There’s a lot to keep track of: emerging social media apps, updates affecting ad strategies, new content on your social standbys, ...
Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs
The most important thing to remember about any reporting is the data you’re sharing is more than graphs and numbers — it’s the story of your success. How you tell that story matters. If you only have 10 minutes to prove your earned media program’s ...
Topics: Thought Leadership, Measurement and Analytics, Media FAQs
Flexibility, agility, adaptability. It’s more important than ever for brands to incorporate these elements into their communication strategies after the events of 2020. Facing a devastating pandemic, a nationwide movement for racial equality, and a ...
Topics: Social FAQ, Social Media, Digital Advertising
Whether it was on a #MarketingTwitter thread, a news headline, or the App Store charts, chances are, you’ve heard of Clubhouse — the new audio-only social media platform. But if you haven’t yet scored an invite to this exclusive new social app, you ...
