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    Are You a Good Listener?

    Have you noticed how the concept of “storytelling” has become the new black in marketing and PR? Everyone, wants to be a storyteller, to capture people's attention and be memorable. Yet we at Tier One have absorbed a counter-intuitive lesson over the years: successful storytelling depends just as much on how well you listen as how well you can read more >

    Thanks, TWTR: The Global IPO Market is Back, Baby!

    Posted March 14, 2014 By Kathy Wilson |
    One of my favorite TV commercials at the moment is for the BMW 3 Series entitled, “Opportunity Knocks.” In the commercial, a guy listens on the phone as a friend pitches him the concept for a new business. The guy responds, “140 characters, I just don't get it.” In the next frame, that same now-incredulous man is aboard a mega yacht (appropriately read more >

    A Marketer’s Guide for Winning the Gold with Social and Mobile Content

    There were many spectacular moments for sports history at the recently-concluded Sochi Winter Olympics; like Norwegian cross-country skier Marit Bjoergen winning her record sixth gold medal, German Carina Vogt receiving the gold medal in the first ever Olympic women’s ski jump, and Canadian freestyle skier Alex Bilodeau who dedicated his gold read more >

    How CEOs Should (and Shouldn't) Make a Public Apology

    Everywhere you look these days, people of all varieties just can't seem to get an apology right and, as a result, end up doing their personal or corporate brands more harm than good. read more >

    Winning at Social Media & Trade Shows

    Image Credit: SXSW We’re all fired up for this year’s dose of SXSW inspiration. Like any trade show or conference, SXSW throws attendees into a heady mix of debate, discussion and opportunities. No question, trade shows get overwhelming fast – and social media often feels like part of the problem. read more >

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