Topics: Content, Messaging and Positioning
Certain subjects are guaranteed to elicit an enthusiastic reaction regardless of the audience: food, puppies, the latest LOL meme. They’re all bonafide crowd-pleasers, and you don’t have to be a communication genius to get people pumped. But when ...
Topics: Social Media, Graphics, Infographics
In a world where more than 500 million of us are posting nearly 100 million photos and videos on Instagram every day, it goes without saying that visuals are a necessity on social media. And that’s especially true when it comes to your marketing ...
Topics: Thought Leadership
As a marketing tool, the power of the book club is undeniable. From Oprah to Sarah Jessica Parker to Reese Witherspoon and beyond, nothing attracts a crowd (or inspires countless Instagram posts) like a good book. Beyond boosting sales, the ...
Topics: Social Media, Measurement and Analytics, Digital Advertising
Launch angle. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. The same goes for social media marketers. Organic reach. Unique visitors. Cost per click. Baseball’s use of analytics started well before the ...
Topics: Thought Leadership, Earned Media Relations
This just in: After a decade in the breaking-news world of broadcast journalism, much of it as a TV reporter in New York City, I made the leap from receiving pitches to crafting them. Needless to say, in my years in front of the camera I received my ...
Topics: Social FAQ, Social Media
Ticktock. It’s a sound that can spur a variety of thoughts. Some minds turn to the relentless tick, tick, tick of the clock … while others have the uncontrollable urge to belt Ke$ha at the top of their lungs (don’t stop, make it pop). But there is ...
