How many times have we seen companies change their name or logo only to find nothing’s really changed at all? In those instances, it turns out the “rebrand” was just window dressing or worse — the brand actually delivered the opposite of what the new brand had promised. It’s a crying shame when this happens because a golden opportunity to capture read more >

This year’s celebration of our 15th anniversary is an exciting milestone for Tier One Partners that we’ve been commemorating all year long. This month has particular significance as we observe our agency’s actual “birthday.” read more >

Nothing feels better than completing a corporate messaging and positioning assignment. After weeks (or even months) of analyzing the competitive landscape and the needs and wants of your target audiences, you’ve concisely articulated what your organization does, how it differentiates itself from others in the marketplace, and its unique value read more >

The art of the pitch is a frequently covered topic. But the trouble is that most of those pieces focus on “rookie” mistakes to avoid: misspelling a reporter’s name, falling victim to a sloppy cut and paste, or inadvertently sending the dreaded mass email blast. read more >

If your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format.  read more >