Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

The 5 Myths Holding Back Your Paid Social Media Strategy

Posted on March 20, 2019 by Jessica Ivetich
At this point, the need for paid promotion as part of your social media marketing strategy should be old news. As organic traffic and engagement continues to wane (thanks, Facebook!), the pay-to-play element is a necessary piece of social strategy. ...
Read More

The Magic of Influencer Marketing

Posted on March 13, 2019 by Colleen Irish
 If you think influencer marketing is just celebrities posing with the latest FabFitFun box, #SkinnyTea in hand, think again. It’s a multibillion dollar industry and a strategy used by more than 80 percent of marketers. Some influencers may be ...
Read More

Spotlight On: Taking Thought Leadership to a New Stage

Posted on March 6, 2019 by Derek Delano
Anyone who’s seen a TED Talk can speak to the impact of a well delivered address. Who doesn’t dream of delivering that perfect, quotable, YouTube record-setting talk that positions you leading the charge into the future? While most will never have ...
Read More

How to Make Headlines When New News Isn’t Happening

Posted on February 27, 2019 by Celena Fine
In the world of PR, it’s wonderful to have a constant flow of organic news. However, that’s not always the case — in fact, most of the time, quite the opposite is true. During those “slow news periods (like between product announcements and ...
Read More

Brands Take a Stand II: Strategies That Stick

Posted on February 20, 2019 by Amelia Vernon
Today’s consumers, particularly younger ones, want to see companies be more human, take more risks, and speak out on social and political issues relevant to their brand values. However, as discussed in our previous blog, “When Brands Take a Stand,” ...
Read More

Time to Break Up With Snapchat?

Posted on February 14, 2019 by Stephanie Malkus
Let’s be honest, we all know things have been difficult with Snapchat for a while now. The signs are there. It started with small annoyances, like redesigns that didn’t seem to solve any problems, but created new ones. Then there’s the few (hundred ...
Read More