Conversation Starter

    April Fools! Getting the Last Laugh with Brands and Pranks

    Posted April 01, 2014 By Stephanie Malkus |
    So, what happens when brands get in on the fun? It's long been a fun custom among top brands to concoct some April Fool's Day pranks of their own. It is, afterall, the one day of the year where brands can step a bit outside of their usual (sometimes uber serious) zone, and stir up a little fun and conversation. read more >

    4 Pearls of Wisdom from the Female Leaders Who Live Them

    What do a Boston Marathon survivor, an American history scholar, a Russian immigrant, a Republican strategist and a junior at Harvard all have in common? Each of them are proud female leaders – and you can bet they have a story to tell. Fifteen brilliant, talented women spoke at the Ad Club's 2014 Women's Leadership Forum during an all-day event read more >

    Are You a Good Listener?

    Have you noticed how the concept of “storytelling” has become the new black in marketing and PR? Everyone, wants to be a storyteller, to capture people's attention and be memorable. Yet we at Tier One have absorbed a counter-intuitive lesson over the years: successful storytelling depends just as much on how well you listen as how well you can read more >

    Thanks, TWTR: The Global IPO Market is Back, Baby!

    Posted March 14, 2014 By Kathy Wilson |
    One of my favorite TV commercials at the moment is for the BMW 3 Series entitled, “Opportunity Knocks.” In the commercial, a guy listens on the phone as a friend pitches him the concept for a new business. The guy responds, “140 characters, I just don't get it.” In the next frame, that same now-incredulous man is aboard a mega yacht (appropriately read more >

    A Marketer’s Guide for Winning the Gold with Social and Mobile Content

    There were many spectacular moments for sports history at the recently-concluded Sochi Winter Olympics; like Norwegian cross-country skier Marit Bjoergen winning her record sixth gold medal, German Carina Vogt receiving the gold medal in the first ever Olympic women’s ski jump, and Canadian freestyle skier Alex Bilodeau who dedicated his gold read more >

    search our blog

    Subscribe to our blog!

    popular tags

    See all