Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

When Activism Strikes: Is Your Brand Ready for a Boycott?

Posted on August 29, 2019 by Marian Hughes

Topics: Messaging and Positioning, Planning, Crisis Communications

Information travels at lightning speed. One minute you’re making arrangements to work out with a friend, and, seconds later, you could be sending a text with a potential change of plans should anything come up, say like a brand-wide boycott of your ...

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3 Reasons You Should Stop, Collaborate, and (Social) Listen

Posted on August 16, 2019 by Stephanie Malkus

Topics: Social Media, Social Listening and Trend Spotting, Conversation Marketing

How often do you listen — really listen — to the world around you? Birds chirping, leaves rustling in the wind … the road rage-induced honking horn of an irritated driver? Ah, the sounds of nature. The truth is, life’s soothing harmonies are often ...

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Lessons From Levi’s on Fade-Resistant Relevance

Posted on July 31, 2019 by Sue Parente

Topics: Thought Leadership, Branding, Messaging and Positioning

Relevance is an unspoken priority for most brands and essential to build a business that will last. It isn’t just about fresh, hip marketing campaigns — it’s about your customers, the context of their lives, and the options available to them. ...

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Say Yes and … Other Agency Best Practices That Drive Creativity

Posted on May 29, 2019 by Kathy Wilson

Topics: Thought Leadership, Content, Employee Communications

I thought a lot about the notion of creativity as I prepared to write this blog. It’s a word that’s thrown around pretty frequently in the communications field. Certainly most PR programs aim to be creative in support of an organization’s business ...

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Your FAQs About Social Video — Answered

Posted on May 3, 2019 by Cassie Morris

Topics: Social FAQ, Social Media, Video

As the volume of content on social media increases and attention spans decrease (or at least become more selective), the marketer’s challenge to capture the interest of target audiences may seem impossible, but there is hope — video. According to ...

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Influencer Marketing Tactics to Take Your Brand Center Stage

Posted on April 11, 2019 by Maria Prokopowicz

Topics: Influencer Marketing, Content

As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy — influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, ...

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