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Brands Take a Stand II: Strategies That Stick

Posted on February 20, 2019 by Amelia Vernon
Today’s consumers, particularly younger ones, want to see companies be more human, take more risks, and speak out on social and political issues relevant to their brand values. However, as discussed in our previous blog, “When Brands Take a Stand,” ...
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Time to Break Up With Snapchat?

Posted on February 14, 2019 by Stephanie Malkus
Let’s be honest, we all know things have been difficult with Snapchat for a while now. The signs are there. It started with small annoyances, like redesigns that didn’t seem to solve any problems, but created new ones. Then there’s the few (hundred ...
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Top Scores: Standout Storytelling from Super Bowl LIII

Posted on February 4, 2019 by Cassie Morris
Every year, the Super Bowl brings Americans together around the TV for an evening of chicken wings, beer, melted cheese, and Tom Brady. (Tier One calls Boston home, so we’re just a “little” excited about his latest championship ring). With more than ...
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Win the Data Game: Getting the Most From Your Media Metrics

Posted on January 24, 2019 by Kathy Wilson
Early in the new year is the time when many communications professionals should take a closer look at the previous year’s program metrics and, armed with that data, define what constitutes success for the year ahead. As the industry continues to ...
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When Brands Take a Stand

Posted on January 16, 2019 by Amelia Vernon
Everyone knows two topics are taboo at the dinner table: politics and religion. That same truism has long been observed by brands (at dinner time and beyond). Yet, a recent survey from Sprout Social found that 66 percent of U.S. consumers want to ...
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The Art of the Phone Call

Posted on December 19, 2018 by Matt McCarthy
As communications consultants, we deliver value to clients in a variety of ways, but the most notable is the relationships we’ve built with the media.
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