Topics: Influencer Marketing, Content
As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy — influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, ...
Topics: Social Media, Thought Leadership, Search Engine Marketing
Anyone who knows how to sign up for a Twitter account can post on behalf of a brand on social media. However, if you’re a brand trying to build a solid social media presence without a skillful strategy behind it, you’ll likely fall on deaf ears. If ...
Topics: Digital Marketing, Social Media, Planning
At this point, the need for paid promotion as part of your social media marketing strategy should be old news. As organic traffic and engagement continues to wane (thanks, Facebook!), the pay-to-play element is a necessary piece of social strategy. ...
Topics: Social Media, Influencer Marketing
If you think influencer marketing is just celebrities posing with the latest FabFitFun box, #SkinnyTea in hand, think again. It’s a multibillion dollar industry and a strategy used by more than 80 percent of marketers. Some influencers may be ...
Topics: Thought Leadership, Speaking Programs
Anyone who’s seen a TED Talk can speak to the impact of a well delivered address. Who doesn’t dream of delivering that perfect, quotable, YouTube record-setting talk that positions you leading the charge into the future? While most will never have ...
Topics: Thought Leadership, Social Listening and Trend Spotting, Earned Media Relations
In the world of PR, it’s wonderful to have a constant flow of organic news. However, that’s not always the case — in fact, most of the time, quite the opposite is true. During those “slow news periods (like between product announcements and ...
