Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

How to Make a Memorable Brand Announcement on Social Media

Posted on August 29, 2018 by Jessica Ivetich
In a world where celebrities, influencers, bloggers, and average users alike compete with viral videos, puppy pics, and meme culture flooding the world’s social media feeds, standing out is (to put it mildly) — a challenge.
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Rebranding? Make the Most of a Golden Opportunity

Posted on August 22, 2018 by Sue Parente
How many times have we seen companies change their name or logo only to find nothing’s really changed at all? In those instances, it turns out the “rebrand” was just window dressing or worse — the brand actually delivered the opposite of what the ...
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15 Lessons From 15 Years of Tier One Partners

Posted on August 15, 2018 by Tier One Team
This year’s celebration of our 15th anniversary is an exciting milestone for Tier One Partners that we’ve been commemorating all year long. This month has particular significance as we observe our agency’s actual “birthday.”
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So You’ve Developed Your Corporate Messaging and Positioning. Now What?

Posted on August 8, 2018 by Marian Hughes
Nothing feels better than completing a corporate messaging and positioning assignment. After weeks (or even months) of analyzing the competitive landscape and the needs and wants of your target audiences, you’ve concisely articulated what your ...
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The Perfect Pitch in 5 GIFs

Posted on July 25, 2018 by Sarah Mees
The art of the pitch is a frequently covered topic. But the trouble is that most of those pieces focus on “rookie” mistakes to avoid: misspelling a reporter’s name, falling victim to a sloppy cut and paste, or inadvertently sending the dreaded mass ...
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Frequently Asked Questions: How Your Brand Should Really Use Instagram Stories

Posted on July 18, 2018 by Grace Rasulo
If your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format. 
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