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Marketing to Different Generations: Is Your Messaging Age-Appropriate?

Posted on March 7, 2018 by Colleen Irish
All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But ...
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Social Anxiety: Which Social Platforms Should Your Business Be Using?

Posted on June 28, 2017 by Stephanie Malkus
As your business enters the world of social media there are more than a few questions to be answered. But more often than not, the first we hear from clients is this: Which are the most valuable social platforms for my company?
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