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    One, Two, Three Data-Driven Marketing Lessons From MLB’s Obsession With Analytics

    Launch angle. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. The same goes for social media marketers. Organic reach. Unique visitors. Cost per click.  Baseball’s use of analytics started well before the 2011 movie “Moneyball” popularized it, but MLB front offices have gone into overdrive with data in read more >

    Let’s Play Ball: Seven Tips for Crafting a Winning Press Pitch

    We're in the thick of baseball season, and here at Tier One, we're big fans of our hometown favorites, the Boston Red Sox and the Chicago Cubs. Sadly, neither team is having a season to brag about. No matter how great the effort from players like David Ortiz or Anthony Rizzo, if the opposing pitcher throws more strikes by keeping the ball down in read more >

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