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One, Two, Three Data-Driven Marketing Lessons From MLB’s Obsession With Analytics

Posted on October 2, 2019 by Matt Moreno
Launch angle. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. The same goes for social media marketers. Organic reach. Unique visitors. Cost per click.  Baseball’s use of analytics started well before the ...
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Let’s Play Ball: Seven Tips for Crafting a Winning Press Pitch

Posted on July 28, 2014 by Colleen Irish
We're in the thick of baseball season, and here at Tier One, we're big fans of our hometown favorites, the Boston Red Sox and the Chicago Cubs. Sadly, neither team is having a season to brag about. No matter how great the effort from players like ...
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