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    Public Relations for Blockchain (Beyond Bitcoin)

    Whenever a new technology enters our collective conscience many unrelated businesses try to align themselves with it in an effort to demonstrate they are cutting edge. Sometimes this works...and sometimes it doesn’t. read more >

    Addressing the Algorithm: How Brands Can Crack the New Facebook Code

    Since its beginnings, Facebook has always been in flux, constantly updating its algorithm to target content and connect its users. read more >

    How to localize a national media story: What do broadcast reporters really want?

    National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is—how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? There are several ways to accomplish this, and the particulars of your client and their news can greatly impact the read more >

    When Competitors Talk Trash: Combating FUD in the Market

    Posted February 14, 2018 By Sarah Mees | best practices, competitor, FUD, PR Best Practices
    It happens all the time. A sales rep comes back from an event with anecdotes about how the competition is sharing inaccurate information about your brand. How can you fight back? There are no official channels to “correct the record” in these situations. read more >

    4 Tips for Writing Effective Website Copy

    The website is the new storefront for many companies in that it’s often the first interaction potential customers have with your brand. It’s the one place where you have all the space you need to tell the story of your company and product or service, so it is essential that you use it in the most effective way possible. read more >

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