Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Public Relations for Blockchain (Beyond Bitcoin)

Posted on July 11, 2018 by Matt McCarthy
Whenever a new technology enters our collective conscience many unrelated businesses try to align themselves with it in an effort to demonstrate they are cutting edge. Sometimes this works...and sometimes it doesn’t.
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Addressing the Algorithm: How Brands Can Crack the New Facebook Code

Posted on February 28, 2018 by Jessica Ivetich
Since its beginnings, Facebook has always been in flux, constantly updating its algorithm to target content and connect its users.
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How to localize a national media story: What do broadcast reporters really want?

Posted on February 21, 2018 by Celena Fine
National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is—how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? There are several ...
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When Competitors Talk Trash: Combating FUD in the Market

Posted on February 14, 2018 by Sarah Mees
It happens all the time. A sales rep comes back from an event with anecdotes about how the competition is sharing inaccurate information about your brand. How can you fight back? There are no official channels to “correct the record” in these ...
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4 Tips for Writing Effective Website Copy

Posted on February 7, 2018 by Grace Rasulo
The website is the new storefront for many companies in that it’s often the first interaction potential customers have with your brand. It’s the one place where you have all the space you need to tell the story of your company and product or ...
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5 Ways to Stay on Task While Working Remotely this Holiday Season

Posted on December 13, 2017 by Bianca Lev
Technology provides tremendous opportunities to improve work-life balance which can be especially advantageous during the holiday travel season. In fact, many companies provide the benefit of team members working remotely during the season; however, ...
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