Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

When to Consider a Satellite Media Tour

Posted on November 16, 2017 by Sue Parente
The when and how satellite media tours (SMTs) work best is still a mystery to many marketers. Are they just for the big household brand names? Do they ever work for BtoB companies? How exactly do they work? I connected with seasoned broadcast ...
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Course Correcting a Dead End Story Angle

Posted on November 2, 2017 by Matt McCarthy
Hey, it happens…
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Survey Says! Reaping the Rewards of Data Through Smart Polling

Posted on September 28, 2017 by Kathy Wilson
We at Tier One are big believers in the power of independent research. Smart, unbiased research provides value in many ways – from helping to underscore the need for a client’s solutions or services, to positioning a company as a thought leader and ...
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Confessions of a Podcaster

Posted on September 20, 2017 by Christie Leist
Podcasts have been on the rise for the past few years. These radio shows for the 21st century, if you will, are being utilized by everyone from celebrities to brands to everyday people. This opportunity to communicate directly with an audience on a ...
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10 Tips for an Effective Brainstorm

Posted on September 14, 2017 by Grace Rasulo
If you work in a creative field, you can almost certainly relate to the never-ending pursuit of that lightbulb moment. We’re all constantly searching for the “AHA!” idea that comes to you in the middle of the night, but the truth of the matter is ...
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The Six Core PR Skills That Provide Communications “Trunk Strength”

Posted on August 23, 2017 by Matt McCarthy
What do a public relations specialist and an agricultural grader have in common? Not much at all, according to an article recently published in the New York Times. The article describes which profession is the “opposite of your job” based on data ...
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