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    I Love You, I Hate You: "It's Complicated" with Brands and Loyal Customers

    There's a psychological phenomenon called "semantic satiation" in which repeating a word or phrase over and over again causes the word to lose its meaning. Try it. Pick a word, any word, and say it a dozen times. By the time you get around to six or seven, it's likely the word will register as nothing more than a meaningless sound. The phenomenon read more >

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