Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Lessons From Levi’s on Fade-Resistant Relevance

Posted on July 31, 2019 by Sue Parente
Relevance is an unspoken priority for most brands and essential to build a business that will last. It isn’t just about fresh, hip marketing campaigns — it’s about your customers, the context of their lives, and the options available to them. ...
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Developing Social Media Brand Guidelines

Posted on March 28, 2018 by Grace Rasulo
Whether you’re on a big team or small team, have a full content calendar or post intermittently, it’s important that everything you post on social media exudes your brand. From color to tone of voice to logo usage, one of the most important ways to ...
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How To Let Your Brand Voice Shine on Social Media

Posted on May 23, 2017 by Grace Rasulo
What exactly defines someone’s personality? Is it their demeanor? Tone? Sense of humor and mannerisms? A personality is complex, but it’s an integral part of what sets one person apart from another. Having a personality is just as important to a ...
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The Elements of an Effective Company Website

Posted on May 3, 2017 by Grace Rasulo
No matter what industry you’re in, it’s imperative to maintain a strong company website. Afterall, it’s a prospective customer’s first impression of your company. While there is no standard rule on how frequently a business needs to update its ...
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Internal Branding: The Secret To Nailing Your Corporate Brand Strategy

Posted on January 6, 2017 by Kathy Wilson
When it comes to corporate branding, why is it that some companies get it so right while others struggle? I recently asked that question of Jonathan Cleveland, founder and principal of Cleveland Design, a top branding and design firm that works with ...
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Winning at Social Media & Trade Shows

Posted on March 7, 2014 by Laureen Sanderson
Image Credit: SXSW We’re all fired up for this year’s dose of SXSW inspiration. Like any trade show or conference, SXSW throws attendees into a heady mix of debate, discussion and opportunities. No question, trade shows get overwhelming fast – and ...
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