Whether you’re on a big team or small team, have a full content calendar or post intermittently, it’s important that everything you post on social media exudes your brand. From color to tone of voice to logo usage, one of the most important ways to succeed as a brand on social is to be instantly recognizable, and developing (and using) a social read more >

What exactly defines someone’s personality? Is it their demeanor? Tone? Sense of humor and mannerisms? A personality is complex, but it’s an integral part of what sets one person apart from another. Having a personality is just as important to a brand as it is to a person, especially in an age where social media has an ever-increasing role in read more >

No matter what industry you’re in, it’s imperative to maintain a strong company website. Afterall, it’s a prospective customer’s first impression of your company. While there is no standard rule on how frequently a business needs to update its website - some experts advise changes every couple of months while others recommend every couple of read more >

When it comes to corporate branding, why is it that some companies get it so right while others struggle? I recently asked that question of Jonathan Cleveland, founder and principal of Cleveland Design, a top branding and design firm that works with major global organizations. read more >

Image Credit: SXSW We’re all fired up for this year’s dose of SXSW inspiration. Like any trade show or conference, SXSW throws attendees into a heady mix of debate, discussion and opportunities. No question, trade shows get overwhelming fast – and social media often feels like part of the problem. read more >