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    Marketing to Different Generations: Is Your Messaging Age-Appropriate?

    All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But the fact is, there are real distinctions between the purchasing behaviors and attitudes of these read more >

    Addressing the Algorithm: How Brands Can Crack the New Facebook Code

    Since its beginnings, Facebook has always been in flux, constantly updating its algorithm to target content and connect its users. read more >

    Trick or Tweet! Inspiration for your Halloween Social Media Strategy

    If the thought of creating seasonal content strikes fear in your marketing heart, then the approaching Halloween holiday may be less than welcome. We understand trying to come up with fresh ideas to delight instead of fright can be a tricky task in itself, but have no fear! We’ve pulled together some of our favorite spooky social sparks to inspire read more >

    Trending Down? Turning Negative Sentiment into a Positive

    Image Credit: “happy_sad_face_smiley” by Alan O’Rourke on Flickr;  https://flic.kr/p/ovkdiu, workcompass.com/ Here are three strategies to effectively turn negative social sentiment into a positive: read more >

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