Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

How to Market to Millennials, By a Millennial

Posted on May 10, 2018 by Grace Rasulo
Millennial. The word is everywhere.
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Marketing to Different Generations: Is Your Messaging Age-Appropriate?

Posted on March 7, 2018 by Colleen Irish
All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But ...
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Addressing the Algorithm: How Brands Can Crack the New Facebook Code

Posted on February 28, 2018 by Jessica Ivetich
Since its beginnings, Facebook has always been in flux, constantly updating its algorithm to target content and connect its users.
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Trick or Tweet! Inspiration for your Halloween Social Media Strategy

Posted on October 28, 2016 by Stephanie Malkus
If the thought of creating seasonal content strikes fear in your marketing heart, then the approaching Halloween holiday may be less than welcome. We understand trying to come up with fresh ideas to delight instead of fright can be a tricky task in ...
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Trending Down? Turning Negative Sentiment into a Positive

Posted on November 14, 2014 by Sue Parente
Image Credit: “happy_sad_face_smiley” by Alan O’Rourke on Flickr;  https://flic.kr/p/ovkdiu, workcompass.com/ Here are three strategies to effectively turn negative social sentiment into a positive:
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Sixty Seconds for Social [World Cup Edition]: Brand Wins and Losses

Posted on July 15, 2014 by Katie Niemiec
This World Cup was one for the record books. The semi-final match between Germany and Brazil not only raised the bar with the number of goals scored against Brazil, but for the level of participation from viewers who sent 35.6 million tweets. That ...
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