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Breaking News: Insider Tips on Pitching From a Former TV News Reporter

Posted on September 25, 2019 by Zak Sos
This just in: After a decade in the breaking-news world of broadcast journalism, much of it as a TV reporter in New York City, I made the leap from receiving pitches to crafting them. Needless to say, in my years in front of the camera I received my ...
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How to localize a national media story: What do broadcast reporters really want?

Posted on February 21, 2018 by Celena Fine
National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is—how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? There are several ...
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Ask the Expert: An Inside Look at Pitching Broadcast Media

Posted on December 1, 2016 by Celena Fine
Image Via http://www.appliedelectronics.com/SHAW-MEDIA-GLOBALS-THE-MORNING-SHOW Before transitioning to a career in public relations with Tier One, I spent more than a decade on the other end of the line as an assignment editor in broadcast news in ...
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A Broadcast Interview Refresher for Multimedia Reporting

Posted on October 30, 2015 by Marian Hughes
Created On Canva,  Background Image Credit: Patrick Breitenbach on Flickr  used to be that when you headed into an interview with a print reporter, you brushed up on your basic media interview tips and rarely relied upon those broadcast interview ...
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Sixty Seconds for Social: The Podcast Renaissance

Posted on April 17, 2015 by Stephanie Malkus
Where the digital age has hurt many other news and data sources, it has given new birth to audio, which has experienced renewal and reinvention, making the most of new technology to deliver the podcast. What's behind its recent surge? That's a ...
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