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    How to localize a national media story: What do broadcast reporters really want?

    National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is—how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? There are several ways to accomplish this, and the particulars of your client and their news can greatly impact the read more >

    Ask the Expert: An Inside Look at Pitching Broadcast Media

    Image Via http://www.appliedelectronics.com/SHAW-MEDIA-GLOBALS-THE-MORNING-SHOW Before transitioning to a career in public relations with Tier One, I spent more than a decade on the other end of the line as an assignment editor in broadcast news in Boston, a top 10 DMA. During that time, I was pitched by a countless number of PR pros and over the read more >

    A Broadcast Interview Refresher for Multimedia Reporting

    Created On Canva,  Background Image Credit: Patrick Breitenbach on Flickr  used to be that when you headed into an interview with a print reporter, you brushed up on your basic media interview tips and rarely relied upon those broadcast interview pointers you learned in media training.  It was just a print interview after all—no video cameras were read more >

    Sixty Seconds for Social: The Podcast Renaissance

    Where the digital age has hurt many other news and data sources, it has given new birth to audio, which has experienced renewal and reinvention, making the most of new technology to deliver the podcast. What's behind its recent surge? That's a two-part answer: read more >

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