Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Fighting the Choke: The Science Behind Performing Under Pressure

Posted on September 17, 2015 by Colleen Irish
Image Credit: Multiple Choice Test, Oliver Tacke on Flickr Summer may be on its way out, but with these recent weekends of beautiful September weather, I was able to grab a few more beach days and finish up the book, Performing Under Pressure by ...
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Want Your Brand Fabric to Last? Skip the Spin Cycle

Posted on September 4, 2015 by Sue Parente
It’s Labor Day weekend and school’s about to start. Have you finished your summer reading yet? No? Well I can help you with the SparkNotes (do they still have those?) for a current industry read called Spin Sucks: Communications and Reputation ...
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Some Focus for Your Summer Reading: "The One Thing" by Gary Keller

Posted on June 24, 2015 by Kathy Wilson
As I’m writing this blog post, I’m also keeping an eye on email, proofreading a document, and drinking a cup of coffee. Nah, just kidding. But for the vast majority of us in the business world, this scenario likely feels familiar. We’re challenged ...
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Learn What Makes a Winner or Loser with "Top Dog" by Bronson & Merryman

Posted on August 29, 2014 by Colleen Irish
What makes up a winning performance; whether it be in sports, academics or business? Does it come down to experience, natural ability or some magical formula a person or team possesses that allows them to achieve above the others?
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Something to Punch Up Your Summer Reading: "Jab, Jab, Jab, RIGHT HOOK" by Gary Vaynerchuk

Posted on July 1, 2014 by Marian Hughes
So what do boxing and managing a social media campaign have in common? According to Gary Vaynerchuk, the social media expert and owner of the well-known digital media agency VaynerMedia---a lot. In fact, it's the premise of his latest book Jab, Jab, ...
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