Conversation Starter

If you are a CEO or perhaps a board of directors looking for a model to follow in terms of CEO brand leadership, we have a stellar example in our midst. read more >

It’s no secret that launching a new website is a big undertaking, involving numerous skill sets from smart messaging, positioning and copywriting to intuitive design, user interface and architecture. The process involves a laundry list of action items and deliverables and typically takes weeks if not months to carry the project across the finish read more >

Last year’s men’s World Cup in Brazil broke records on Facebook and Twitter, and had brands of all shapes and sizes clamoring for a piece of the conversation. This year it’s the women’s turn, and while the audience for the Women’s World Cup is smaller, this live event still offers plenty of social media lessons to be learned. read more >

In recent weeks, millennials have been graduating from colleges and universities in record numbers, soon to be joining the workforce with steady paychecks and offering one of the most exciting marketing opportunities since the Baby Boom generation. According to a new Pew Research report, more than one-in-three American workers today are read more >

A new business prospect asked me recently if I thought awards still mattered. Does anyone pay attention to them really? Instinctively, I answered “yes” for all the reasons we’ve been giving for years: awards build brand-awareness, differentiate you from the pack and help get you on customers’ short-lists. read more >