His Holiness, The Ultimate Brand Leader
Posted September 25, 2015 By Sue Parente
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challenger brands,
Pope Francis,
PR Best Practices,
social media
If you are a CEO or perhaps a board of directors looking for a model to follow in terms of CEO brand leadership, we have a stellar example in our midst.
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Designing an Award-Winning Online Newsroom
Posted August 20, 2015 By Marian Hughes
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B2B,
challenger brands,
Cisco,
content,
corporate news,
corporate website,
Hyundai,
Kaiser Permanente,
newsroom,
online newsroom,
PR Best Practices,
press release,
SEO,
social media,
Southern California Edison,
Technology & Software
It’s no secret that launching a new website is a big undertaking, involving numerous skill sets from smart messaging, positioning and copywriting to intuitive design, user interface and architecture. The process involves a laundry list of action items and deliverables and typically takes weeks if not months to carry the project across the finish
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#GOOOAAALLL!!! Hashtag Lessons from the Women’s World Cup (#FIFAWWC)
Posted July 19, 2015 By Stephanie Malkus
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challenger brands,
FIFA Women's World Cup,
hashflags,
hashtags,
social media,
social media marketing
Last year’s men’s World Cup in Brazil broke records on Facebook and Twitter, and had brands of all shapes and sizes clamoring for a piece of the conversation. This year it’s the women’s turn, and while the audience for the Women’s World Cup is smaller, this live event still offers plenty of social media lessons to be learned.
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Four Strategies for Marketers to Influence Millennials Above and Beyond Pomp and Circumstance
Posted May 29, 2015 By Colleen Irish
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challenger brands,
emoji,
marketing,
millennials,
PR Best Practices,
Riddle & Bloom,
social media,
social media marketing,
visual storytelling
In recent weeks, millennials have been graduating from colleges and universities in record numbers, soon to be joining the workforce with steady paychecks and offering one of the most exciting marketing opportunities since the Baby Boom generation. According to a new Pew Research report, more than one-in-three American workers today are
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Awards Matter, But Not Why You Think
Posted May 14, 2015 By Sue Parente
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awards,
awards season,
challenger brands,
industry awards,
PR Best Practices
A new business prospect asked me recently if I thought awards still mattered. Does anyone pay attention to them really? Instinctively, I answered “yes” for all the reasons we’ve been giving for years: awards build brand-awareness, differentiate you from the pack and help get you on customers’ short-lists.
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