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His Holiness, The Ultimate Brand Leader

Posted on September 25, 2015 by Sue Parente
If you are a CEO or perhaps a board of directors looking for a model to follow in terms of CEO brand leadership, we have a stellar example in our midst.
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Designing an Award-Winning Online Newsroom

Posted on August 20, 2015 by Marian Hughes
It’s no secret that launching a new website is a big undertaking, involving numerous skill sets from smart messaging, positioning and copywriting to intuitive design, user interface and architecture. The process involves a laundry list of action ...
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#GOOOAAALLL!!! Hashtag Lessons from the Women’s World Cup (#FIFAWWC)

Posted on July 19, 2015 by Stephanie Malkus
Last year’s men’s World Cup in Brazil broke records on Facebook and Twitter, and had brands of all shapes and sizes clamoring for a piece of the conversation. This year it’s the women’s turn, and while the audience for the Women’s World Cup is ...
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Four Strategies for Marketers to Influence Millennials Above and Beyond Pomp and Circumstance

Posted on May 29, 2015 by Colleen Irish
In recent weeks, millennials have been graduating from colleges and universities in record numbers, soon to be joining the workforce with steady paychecks and offering one of the most exciting marketing opportunities since the Baby Boom generation. ...
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Awards Matter, But Not Why You Think

Posted on May 14, 2015 by Sue Parente
A new business prospect asked me recently if I thought awards still mattered. Does anyone pay attention to them really? Instinctively, I answered “yes” for all the reasons we’ve been giving for years: awards build brand-awareness, differentiate you ...
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And the Oscar Goes to....These Real-Time Marketers

Posted on February 27, 2015 by Stephanie Malkus
Putting the overall tepid reviews of Oscar night and its host aside, the general mood on Oscar night was one of inspiration and motivation. The winners and their speeches were uplifting, and used their podium to not only thank but to inspire. The ...
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