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Sixty Seconds for Social: The GIF that Keeps on Giving

Posted on February 20, 2015 by Stephanie Malkus
This Sunday, many of us will tune into the Oscars to see the best films of the year honored for their greatness. It’s a wonderful reminder of the universal pull of the visual. But filmmakers aren’t the only ones receiving praise for moving pictures ...
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Getting Your Social to Sing: Lessons from the Grammy Awards

Posted on February 13, 2015 by Stephanie Malkus
The top social moments on Facebook were Sam Smith winning Record of the Year; AC/DC opening the show; and Madonna's performance. 17 million people worldwide had 45 million Grammy interactions during the broadcast. In comparison, Twitter reported ...
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Seattle vs. New England: Which Town Boasts More Brand Marketing Swag? - Greetings from the Emerald City

Posted on January 30, 2015 by Sue Parente
Ok, ok. I can understand that you might be leery of Amazon's bias. They sure were quick to jump on the #deflategate bandwagon.
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Trending Down? Turning Negative Sentiment into a Positive

Posted on November 14, 2014 by Sue Parente
Image Credit: “happy_sad_face_smiley” by Alan O’Rourke on Flickr;  https://flic.kr/p/ovkdiu, workcompass.com/ Here are three strategies to effectively turn negative social sentiment into a positive:
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How B.Good is Keeping it “Real”

Posted on November 7, 2014 by Mary Pavlu
Last week, Tier One had the pleasure of attending a Boston Ad Club CMO breakfast with B.Good at Google’s Cambridge, Mass. offices. Even if you’ve never had a bite of B.Good’s food, there’s plenty to love about this innovative restaurant. B.Good’s ...
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Social Media Week Chicago 2014: Building Brand Advocacy

Posted on October 10, 2014 by Stephanie Malkus
Summarizing four days of nearly 140 events featuring the best and brightest in branded social media is quite a challenge. But if I had to, it comes down to one word: advocacy.
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