Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Feeding the Owned Content Machine with Great Contributed Articles

Posted on October 8, 2014 by Kathy Wilson
Bylined articles can be an effective way for an organization to showcase a perspective or help prospective buyers tackle a timely business issue. But just because you build it doesn't mean they will come. Or put another way, just because your byline ...
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Summer Lovin’: Our Favorite Marketing Campaigns of Summer 2014

Posted on September 2, 2014 by Marian Hughes
As we touched on in our blog post last month on "Marketing Lessons Learned from the Ice Bucket Challenge," there is a time and place for everything. And summer is an ideal time for brands to embrace the spirit of the season and build relationships ...
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Six Tips to Up Your Marketing Game This Summer

Posted on July 21, 2014 by Marian Hughes
After living through the worldwide marketing blitz of the World Cup these past four weeks, many marketers are feeling more fired up than ever to add some sizzle to their summer marketing programs. But the reality is, those clever World Cup campaigns ...
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Ambush Your Audience with a Little Guerrilla Marketing

Posted on July 8, 2014 by Sue Parente
So what separates a great guerrilla campaign from a mere stunt? Here are 5 hallmarks of guerrilla marketing success.
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Something to Punch Up Your Summer Reading: "Jab, Jab, Jab, RIGHT HOOK" by Gary Vaynerchuk

Posted on July 1, 2014 by Marian Hughes
So what do boxing and managing a social media campaign have in common? According to Gary Vaynerchuk, the social media expert and owner of the well-known digital media agency VaynerMedia---a lot. In fact, it's the premise of his latest book Jab, Jab, ...
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Sixty Seconds for Social: Getting GIF-y With It

Posted on June 20, 2014 by Katie Niemiec
If you've browsed your Tumblr lately, you've probably seen a boat load of GIFs dominating your feed. For those of you are aren't familiar with GIFs, they are video animations using video or images to create a short-form clip. Many times these are ...
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