Social Media Week Chicago 2014: Building Brand Advocacy
Posted October 10, 2014 By Stephanie Malkus
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PR,
SMW,
social media,
social media marketing,
Social Media Week,
Social Media Week Chicago,
Starbucks,
Walgreens,
WOMMA,
advocacy,
brand advocacy,
brand advocates,
challenger brands,
Chicago,
content marketing,
Honda Cares,
marketing
Summarizing four days of nearly 140 events featuring the best and brightest in branded social media is quite a challenge. But if I had to, it comes down to one word: advocacy.
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