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    Fake News and the Rise of the Subject Matter Expert

    Posted June 13, 2018 By Celena Fine | clients, experts, Fake News, PR Best Practices
    At this point, the prevalence of “fake news” can make the term feel meaningless. However, the term (both real and imagined) has significantly transformed the media landscape for both journalists and PR pros. As communication professionals engage on behalf of their clients, this ever-changing world presents a whole slew of new challenges. read more >

    Creative Workarounds for the “Can’t Reference” Customer

    Background Photo Credit: “speaker with a lot of microphones” by www.audiolucistore.it;https://www.flic.kr/p/chf5mG Having customer advocates who happily and publicly sing the praises of a technology or service can be the Holy Grail for companies’ communications programs. After all, there’s no more powerful validation than that of a third-party who read more >

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