Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

4 Tips for Writing Effective Website Copy

Posted on February 7, 2018 by Grace Rasulo
The website is the new storefront for many companies in that it’s often the first interaction potential customers have with your brand. It’s the one place where you have all the space you need to tell the story of your company and product or ...
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Is Your Product Ready to Launch?

Posted on February 1, 2018 by Marian Hughes
It used to be much easier to determine the perfect time to launch a product (or service). Simply put, you released your product to the public when it was perfect (or close to perfect, anyway)—when every “i” was dotted and every “t” was crossed; it ...
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The Elements of an Effective Company Website

Posted on May 3, 2017 by Grace Rasulo
No matter what industry you’re in, it’s imperative to maintain a strong company website. Afterall, it’s a prospective customer’s first impression of your company. While there is no standard rule on how frequently a business needs to update its ...
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