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    4 Tips for Writing Effective Website Copy

    The website is the new storefront for many companies in that it’s often the first interaction potential customers have with your brand. It’s the one place where you have all the space you need to tell the story of your company and product or service, so it is essential that you use it in the most effective way possible. read more >

    Is Your Product Ready to Launch?

    It used to be much easier to determine the perfect time to launch a product (or service). Simply put, you released your product to the public when it was perfect (or close to perfect, anyway)—when every “i” was dotted and every “t” was crossed; it was thoroughly tested and ready for prime time. read more >

    The Elements of an Effective Company Website

    No matter what industry you’re in, it’s imperative to maintain a strong company website. Afterall, it’s a prospective customer’s first impression of your company. While there is no standard rule on how frequently a business needs to update its website - some experts advise changes every couple of months while others recommend every couple of read more >

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