Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

How to Create an Email Newsletter With Staying Power

Posted on April 26, 2022 by Ashley Tate

Topics: Digital Marketing, Content, Email Marketing

Ninety-nine percent of people check their email every day. As of 2021, more than 4 billion email users and counting existed worldwide. So, while many trends in digital marketing come and go, the email newsletter still remains one of B2B’s signature ...

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Creative Sparks: Our Favorite Digital Marketing Moments of 2021

Posted on December 24, 2021 by Tier One

Topics: Digital Marketing, Social Media, Influencer Marketing, Content

This year came with its fair share of challenges and opportunities. Brands stepped up and skillfully navigated these difficult times with creativity, innovation, and optimism. We’re applauding 10 of our favorite marketing moments from 2021, all of ...

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How Accessible Is Your Content Really?

Posted on July 23, 2021 by Ashley Tate

Topics: Thought Leadership, Content

From Instagram's auto alt text to TikTok’s improved closed captions, digital and social platforms are increasingly adding features to become more inclusive and accessible to people with disabilities. But digital accessibility is not a trend — it’s ...

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SEO Best Practices: 3 More Ways to Rise in SERP Rankings

Posted on May 5, 2021 by Gary Hotze

Topics: Digital Marketing, Social Media, Influencer Marketing, Content

Did you know 70% of small businesses have no SEO plan or strategy whatsoever? This unbelievable stat runs in complete opposition to the increasing importance of online visibility in the digital age and the growing pile of data on the importance of ...

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ICYMI: 4 Fresh Digital Marketing Stories That Sparked Our Attention

Posted on March 16, 2021 by Maria Prokopowicz

Topics: Digital Marketing, Social Media, Influencer Marketing, Content

We’re less than three months into the new year and the digital marketing news cycle hasn’t let up off the gas pedal. There’s a lot to keep track of: emerging social media apps, updates affecting ad strategies, new content on your social standbys, ...

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SEO Best Practices: 4 Ways to Rise in SERP Rankings

Posted on January 25, 2021 by Gary Hotze

Topics: Digital Marketing, SEO, Social Media, Influencer Marketing, Content

In the age of ever-limiting attention spans, the importance of ranking within Google’s top 10 results has become increasingly essential. According to HubSpot, 75% of users never scroll past the first page of search results. This statistic isn’t ...

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