Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

New Rules of Engagement in the Rise of Fake News

Posted on March 17, 2017 by Colleen Irish
In the last six months, “fake news” has become a household phrase. Its current status took root during the 2016 presidential election, and has continued to grow to the point where many people can’t tell the difference between real news or ...
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5 New Year’s Resolutions for Amazing Content

Posted on January 15, 2016 by Jude Stewart
We’re on a roll with resolutions! This go’round, we’re getting some content tips to arm you for 2016 and beyond from Tier One friend and colleague, content strategist Jude Stewart.
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Designing an Award-Winning Online Newsroom

Posted on August 20, 2015 by Marian Hughes
It’s no secret that launching a new website is a big undertaking, involving numerous skill sets from smart messaging, positioning and copywriting to intuitive design, user interface and architecture. The process involves a laundry list of action ...
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Sixty Seconds for Social: It’s Alive! Social Media Hacks to Bring New Life to “Dead” Content

Posted on October 28, 2014 by Stephanie Malkus
Is “dead” content haunting you? You know what I’m talking about. It’s that great piece of content you put out months ago, and after a great few weeks, it’s just sitting there lifeless on the Internet, waiting for a mad scientist (or marketer) to ...
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Hit Refresh: How to Extend the Life of Your Content

Posted on May 2, 2014 by Marian Hughes
Producing excellent content is no longer a nice-to-have - it's essential. But it's all too easy to get overwhelmed by the effort content requires. How can you feed the content beast without sacrificing on quality or frequency and make the most of ...
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