Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Creative Sparks: Our Favorite Digital Marketing Moments of 2020

Posted on December 21, 2020 by Tier One

Topics: Digital Marketing, Social Media, Influencer Marketing, Content

From the growth of virtual events to the rise in brands taking a stand, the world of digital marketing responded to the unpredictability, upheaval, and uniqueness of 2020 with creativity, innovation, and compassion.  We’ve gathered our top 10 ...

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Get Even More Personal and Creative: Digital Marketing in 2021

Posted on December 15, 2020 by Ashley Tate

Topics: Digital Marketing, Thought Leadership, Content

The one constant to achieve success in digital and social media marketing? Continual reinvention and new levels of creativity. So it’s no surprise a new report from Talkwalker and HubSpot confirms that relying on traditional social media marketing ...

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COVID-19 Forced Events Online, Social Media Keeps Them Engaging

Posted on November 24, 2020 by Stephanie Malkus

Topics: Digital Marketing, Events, Content

When the COVID-19 pandemic hit earlier this year, its impact on the way businesses operate was immediate across industries. And few had to figure it out as quickly as the organizations hosting massive summits and expos with thousands of attendees ...

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Five 2020 AP Updates Content Marketers Need to Know

Posted on September 30, 2020 by Stephanie Malkus

Topics: Content

As communicators, Tier One takes great delight in finding new ways to craft our clients’ stories. As writers, we’re massive word nerds who strive to be clear, concise, and up to date on the latest grammar and punctuation guidelines.  Translation: We ...

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Your Invitation to the Inbox: Six Newsletter Best Practices for Marketers

Posted on August 18, 2020 by Gary Hotze

Topics: Content, Email Marketing

Newsletters are having a moment. These (relatively) simple content aggregators were once the darling of the publishing industry before falling out of favor and style. But as email’s lead-generation prowess has grown (78% of marketers have seen email ...

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Blow Them All Away: How Measurement Completes Your Content Story

Posted on May 5, 2020 by Ashley Tate

Topics: Content, Inbound Marketing, Content Optimization Guide

In the Tier One Ultimate Guide to Content Optimization, we explored and explained the process of extending the reach and life of your content by using one of the all-time greatest pieces of content, “Hamilton.” This mega musical has reinvented ...

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