Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Blow Them All Away: How Measurement Completes Your Content Story

Posted on May 5, 2020 by Ashley Tate

Topics: Content, Inbound Marketing, Content Optimization Guide

In the Tier One Ultimate Guide to Content Optimization, we explored and explained the process of extending the reach and life of your content by using one of the all-time greatest pieces of content, “Hamilton.” This mega musical has reinvented ...

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Rise Up: How Our Intent Test Makes Content Go Farther

Posted on March 31, 2020 by Ashley Tate

Topics: Content, Content Optimization Guide

Every marketer has felt the warm inner glow that only comes from completing a piece of content. There’s something so satisfying about receiving final approval on the ebook, infographic, video, etc., that you spent a significant amount of time and ...

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Build a Strong Enough Foundation: How Personas Set Your Content Up for Success

Posted on March 11, 2020 by Ashley Tate

Topics: Content, Content Optimization Guide

As a marketer, you know who tells your brand’s story. But when it comes time to optimize the content that’s spreading the word, the most critical question is, who are you telling that story to?

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Go Farther by Being Smarter: The Secret to Content Optimization

Posted on February 19, 2020 by Ashley Tate

Topics: Content, Content Optimization Guide

In the world of content programs, the creation process often gets most of the credit. It’s understandable, there’s a lot of time, effort, and creative brain power that goes into great storytelling. And that work is certainly worthy of a round of ...

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Let’s Talk Microblogs: Best Practices for Social Marketers

Posted on January 29, 2020 by Stephanie Malkus

Topics: Social Media, Content

With the rise of 15-second video and 280 characters and vanishing messages and all the other brevities social media has brought into our lives, it’s no wonder marketers are always on the lookout for better ways to quickly communicate with their ...

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A Creative Countdown: The Top 10 Social Media Marketing Moments of 2019

Posted on December 19, 2019 by Maria Prokopowicz

Topics: Social Media, Content, Digital Advertising

Inspiration is a fickle friend. It can show up in unexpected places with perfect timing and then ghost you when you need it most. That’s why we’re constantly on the lookout for creative and innovative social media content and campaigns from brands, ...

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