Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

How Accessible Is Your Content Really?

Posted on July 23, 2021 by Ashley Tate

Topics: Thought Leadership, Content

From Instagram's auto alt text to TikTok’s improved closed captions, digital and social platforms are increasingly adding features to become more inclusive and accessible to people with disabilities. But digital accessibility is not a trend — it’s ...

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SEO Best Practices: 3 More Ways to Rise in SERP Rankings

Posted on May 5, 2021 by Gary Hotze

Topics: Digital Marketing, Social Media, Influencer Marketing, Content

Did you know 70% of small businesses have no SEO plan or strategy whatsoever? This unbelievable stat runs in complete opposition to the increasing importance of online visibility in the digital age and the growing pile of data on the importance of ...

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ICYMI: 4 Fresh Digital Marketing Stories That Sparked Our Attention

Posted on March 16, 2021 by Maria Prokopowicz

Topics: Digital Marketing, Social Media, Influencer Marketing, Content

We’re less than three months into the new year and the digital marketing news cycle hasn’t let up off the gas pedal. There’s a lot to keep track of: emerging social media apps, updates affecting ad strategies, new content on your social standbys, ...

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SEO Best Practices: 4 Ways to Rise in SERP Rankings

Posted on January 25, 2021 by Gary Hotze

Topics: Digital Marketing, SEO, Social Media, Influencer Marketing, Content

In the age of ever-limiting attention spans, the importance of ranking within Google’s top 10 results has become increasingly essential. According to HubSpot, 75% of users never scroll past the first page of search results. This statistic isn’t ...

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Creative Sparks: Our Favorite Digital Marketing Moments of 2020

Posted on December 21, 2020 by Tier One

Topics: Digital Marketing, Social Media, Influencer Marketing, Content

From the growth of virtual events to the rise in brands taking a stand, the world of digital marketing responded to the unpredictability, upheaval, and uniqueness of 2020 with creativity, innovation, and compassion.  We’ve gathered our top 10 ...

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Get Even More Personal and Creative: Digital Marketing in 2021

Posted on December 15, 2020 by Ashley Tate

Topics: Digital Marketing, Thought Leadership, Content

The one constant to achieve success in digital and social media marketing? Continual reinvention and new levels of creativity. So it’s no surprise a new report from Talkwalker and HubSpot confirms that relying on traditional social media marketing ...

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