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    Hear the Roar: B2B Lessons from the Cannes Lions 2018

    Last week the advertising powerhouses of the world gathered in the south of France to celebrate the best of the best in ads over the last year. read more >

    Marketing to Different Generations: Is Your Messaging Age-Appropriate?

    All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But the fact is, there are real distinctions between the purchasing behaviors and attitudes of these read more >

    Confessions of a Podcaster

    Podcasts have been on the rise for the past few years. These radio shows for the 21st century, if you will, are being utilized by everyone from celebrities to brands to everyday people. This opportunity to communicate directly with an audience on a more personal level is truly too good to miss. I (an everyday person) am the co-host/co-founder of a read more >

    Top Marketing Books for Your Fall Reading List

    As word people, there are few joys more precious in life than those moments we can sit still and enjoy a good book for an hour or two. read more >

    Sixty Seconds for Social: Medium and the Borrowed Content Dilemma

    Last week, we wrote about the simple, yet useful nature of Medium. While there are valuable thought leadership and brand opportunities on this blogging platform, one still might question: Are there benefits to blogging on what is essentially “borrowed land”? read more >

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