Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Influencer Marketing Tactics to Take Your Brand Center Stage

Posted on April 11, 2019 by Maria Prokopowicz

Topics: Influencer Marketing, Content

As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy — influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, ...

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Why Movie Makers Shouldn’t Be the Only Ones Capturing the Magic With Video

Posted on October 3, 2018 by Tier One

Topics: Video, Content

The excuses to not use video as part of your B2B or B2C content program are going the way of the Dodo as arguments in support of getting on camera get increasingly stronger. According to recent data from HubSpot, 80 percent of marketers say video ...

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Rebranding? Make the Most of a Golden Opportunity

Posted on August 22, 2018 by Sue Parente

Topics: Branding, Content, Messaging and Positioning

How many times have we seen companies change their name or logo only to find nothing’s really changed at all? In those instances, it turns out the “rebrand” was just window dressing or worse — the brand actually delivered the opposite of what the ...

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15 Lessons From 15 Years of Tier One Partners

Posted on August 15, 2018 by Tier One

Topics: Content, Messaging and Positioning, Tier One 15th Anniversary

This year’s celebration of our 15th anniversary is an exciting milestone for Tier One Partners that we’ve been commemorating all year long. This month has particular significance as we observe our agency’s actual “birthday.”

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So You’ve Developed Your Corporate Messaging and Positioning. Now What?

Posted on August 8, 2018 by Marian Hughes

Topics: Branding, Content, Messaging and Positioning

Nothing feels better than completing a corporate messaging and positioning assignment. After weeks (or even months) of analyzing the competitive landscape and the needs and wants of your target audiences, you’ve concisely articulated what your ...

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Hear the Roar: B2B Lessons from the Cannes Lions 2018

Posted on June 28, 2018 by Stephanie Malkus

Topics: Events, Content, Social Listening and Trend Spotting

Last week the advertising powerhouses of the world gathered in the south of France to celebrate the best of the best in ads over the last year.

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