Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

The Power of the Podcast: How Brands Are Capitalizing on the Airwaves

Posted on April 11, 2018 by Christie Leist

Topics: Podcasts, Content

It’s been said (more than a few times), that behind every great brand is a great story. The saying may be true, but it’s not quite the entire truth. Most companies have a whole series — scratch that, an entire library — of stories to tell, and there ...

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Boosting Your PR Program With Contributed Content

Posted on April 4, 2018 by Sarah Mees

Topics: Content, Earned Media Relations

It’s a common misconception that public relations = press release. But that’s simply not true. In fact, effective PR programs don’t even require lots of company news. Many different avenues for generating company awareness exist outside of the ...

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Forging an Emotional Connection with Experiential Marketing

Posted on January 17, 2018 by Kathy Wilson

Topics: Social Media, Influencer Marketing, Content

Communication practitioners have had to learn to swim outside our usual lanes over the past several years. That’s thanks both to a more competitive marketplace and a changing landscape that makes securing strong earned media coverage more ...

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Our Favorite Digital Campaigns of 2017

Posted on December 21, 2017 by Tier One

Topics: Social Media, Content, Social Listening and Trend Spotting

As the year closes everyone is both looking back and looking forward. At Tier One that means unpacking some of our favorite stories and campaigns of the past year, not only to delight, but bring their lessons with us into the new year. We’re big ...

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Using End of Year Metrics to Guide Your Content Strategy

Posted on December 6, 2017 by Grace Rasulo

Topics: Content, Measurement and Analytics

While the end of the year is a time for personal reflection, for brands it’s a time to reflect on the success of your marketing programs and plan for the new year. Your 2018 plan should be full of creative ideas, goals, and strategies. But what’s a ...

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How to Use Google Posts

Posted on November 30, 2017 by Tier One

Topics: Content, Search Engine Marketing

It’s no secret that Google has struggled to make a strong play in the world of social media. Marketers watched as Google+ underwent countless changes in an effort to capture a corner of the market, all to no avail. Enter, Google Posts.

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