Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Marketing Lessons from HubSpot’s INBOUND 2017

Posted on October 5, 2017 by Sarah Mees

Topics: Content, Inbound Marketing

It’s been a week since HubSpot’s annual INBOUND Conference, and we’re still reeling from all that we learned about the state of digital marketing in 2017. At the highest level, the way we search today has changed, the way search engines serve up ...

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Confessions of a Podcaster

Posted on September 20, 2017 by Christie Leist

Topics: Podcasts, Content

Podcasts have been on the rise for the past few years. These radio shows for the 21st century, if you will, are being utilized by everyone from celebrities to brands to everyday people. This opportunity to communicate directly with an audience on a ...

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A Beginner’s Guide to Online Video Editing

Posted on August 9, 2017 by Stephanie Malkus

Topics: Video, Content

Thanks to the internet, our dependence on “real world” experts is rapidly declining. In a world where there’s an app for almost anything, online courses for everything, and an almost endless amount of YouTube tutorials at our fingertips, we have the ...

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The Guide to Twitter Success: Mastering 140 Characters

Posted on July 26, 2017 by Grace Rasulo

Topics: Social Media, Content

Consolidating an idea into 140 characters is a familiar (and daily) struggle for social media managers and everyday users alike. Twitter originally created the 140-character limit to align with the technology of the time. Back in the the good ol' ...

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Social Anxiety: Which Social Platforms Should Your Business Be Using?

Posted on June 28, 2017 by Stephanie Malkus

Topics: Social Media, Content

As your business enters the world of social media there are more than a few questions to be answered. But more often than not, the first we hear from clients is this: Which are the most valuable social platforms for my company?

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Lessons Learned From Must-Read Blogs

Posted on June 15, 2017 by Marian Hughes

Topics: Thought Leadership, Content

What was the last book you just couldn’t put down? How about a great magazine article? Have you ever thought about what would give your corporate blog the same type of reaction? With a little planning, strategy, and a few tricks of the trade, it’s ...

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