Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

5 AP Style Updates You Need to Know

Posted on May 31, 2017 by Stephanie Malkus

Topics: Thought Leadership, Content

Looking for the latest on AP Style? Click here for our post on 2020 AP updates.   It’s that time of the year again. The days are getting longer, the flowers are in full bloom, and the newest version of the AP Stylebook is hitting the shelves of ...

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The Truth Behind a “Lucky” Communication Strategy

Posted on March 15, 2017 by Kathy Wilson

Topics: Content, Earned Media Relations, Planning

As the Roman philosopher Seneca once observed, “Luck is what happens when preparation meets opportunity.”

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Instagram Stories To Inspire Your Social Strategy

Posted on February 15, 2017 by Grace Rasulo

Topics: Social Media, Content

Instagram Stories, the copycat sister of Snapchat’s ephemeral success, continues to fiercely rise against its competition. Reaching a milestone 150 million daily users, Instagram Stories were hot on the trail of Snapchat’s 161 million daily users at ...

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4 Brands that Won Big on Twitter During the Big Game

Posted on February 8, 2017 by Grace Rasulo

Topics: Social Media, Thought Leadership, Content

As social media has become an increasingly bigger part of brand marketing strategies, its presence in live events, like the Super Bowl has also been on the rise. Not only are brands creating 30-second masterpieces to air during the big game, ...

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PR Worn Out Words Thesaurus

Posted on January 26, 2017 by Sue Parente

Topics: Content

We asked, and you answered; these PR terms need to be tossed in the New Year. Now that you've resolved to kick these to the curb, try swapping the old with the new to give your PR vocab some spring cleaning.

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Watch Your Language: 17 Worn-Out Words to Avoid in 2017

Posted on November 16, 2016 by Sue Parente

Topics: Content

 

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