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    How to Make Headlines When New News Isn’t Happening

    In the world of PR, it’s wonderful to have a constant flow of organic news. However, that’s not always the case — in fact, most of the time, quite the opposite is true. During those “slow news periods (like between product announcements and significant updates) finding “pitchable” news can be a struggle. But fret not! This is nothing the thinking read more >

    Designing an Award-Winning Online Newsroom

    It’s no secret that launching a new website is a big undertaking, involving numerous skill sets from smart messaging, positioning and copywriting to intuitive design, user interface and architecture. The process involves a laundry list of action items and deliverables and typically takes weeks if not months to carry the project across the finish read more >

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