Agency
Who We Are
Culture + Careers
Headlines
Expertise
What We Do
Our Work
Client Coverage
Thinking
Blog
Newsletter
Resources
Contact
Conversation Starter
Tweet
Flexing Your Right Brain: The Expanded Role of Creativity in Public Relations
Posted October 19, 2016 By
Kathy Wilson
|
creative thinking
,
creativity
,
creativity in PR
,
PR Best Practices
,
PR creativity
,
social media
,
Story
,
GE
“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”
read more >
Subscribe to The Spark! >
Subscribe to our blog!
popular tags
PR Best Practices
(164)
social media
(103)
Technology & Software
(50)
Story
(39)
marketing
(38)
PR
(32)
social media marketing
(30)
challenger brands
(23)
twitter
(20)
visual storytelling
(19)
best practices
(18)
content marketing
(17)
facebook
(17)
news
(16)
social media best practices
(15)
social media strategy
(15)
public relations
(14)
smm
(13)
Snapchat
(11)
TOP15
(11)
Riddle & Bloom
(9)
instagram
(8)
marketing strategy
(8)
millennials
(8)
video
(8)
brands
(7)
media
(7)
summer reading
(7)
branding
(6)
communications strategy
(6)
real-time marketing
(6)
writing
(6)
Around the Office
(5)
Social FAQ
(5)
Social Media Week
(5)
brand voice
(5)
broadcast
(5)
broadcast media
(5)
business books
(5)
communication
(5)
content
(5)
events
(5)
linkedin
(5)
media strategy
(5)
social
(5)
storytelling
(5)
summer
(5)
Instagram stories
(4)
Mary Meeker
(4)
Media Coverage
(4)
Social Media Week Chicago
(4)
Summer Reading 2015
(4)
Super Bowl
(4)
content strategy
(4)
digital marketing
(4)
energy
(4)
hashtags
(4)
measurement
(4)
media training
(4)
messaging
(4)
public speaking
(4)
real-time marketing 2015
(4)
sixty seconds for social
(4)
technology
(4)
Campaigns
(3)
Engagement
(3)
FinTech
(3)
Internet Trends
(3)
Live Video
(3)
Medium
(3)
Meerkat
(3)
PR plan
(3)
Periscope
(3)
Social Summer School
(3)
Speaking Opportunities
(3)
Spring Media Training
(3)
Summer Reading 2014
(3)
Super Bowl 2015
(3)
TradeKing
(3)
World Cup
(3)
blog
(3)
blogging
(3)
books
(3)
company website
(3)
emoji
(3)
holiday
(3)
innovation
(3)
leadership
(3)
listening
(3)
livestreaming
(3)
media relations
(3)
metrics
(3)
mobile
(3)
press release
(3)
productivity
(3)
reading
(3)
social media content
(3)
social media measurement
(3)
social media tools
(3)
thought leadership
(3)
value of public relations
(3)
60 seconds for social
(2)
B2B
(2)
Boston
(2)
CEO
(2)
Canva
(2)
FIFA
(2)
Fake News
(2)
GIFs
(2)
Google
(2)
Halloween
(2)
Hubspot
(2)
Internet Trends Report
(2)
Interviews
(2)
Messaging App
(2)
Olympics
(2)
Oscars
(2)
PR Program
(2)
PR challenges
(2)
PR creativity
(2)
PR pitch
(2)
Podcast
(2)
Pub Club NE
(2)
SEO
(2)
SMW
(2)
SXSW
(2)
Social Summer School 2016
(2)
Social Video
(2)
Spokesperson
(2)
Summer Reading 2016
(2)
Super Bowl XLIX
(2)
The Ad Club
(2)
Video Content
(2)
WillowTree Apps
(2)
World Cup 2014
(2)
YouTube
(2)
apps
(2)
audience
(2)
baseball
(2)
business
(2)
clients
(2)
collaboration
(2)
community
(2)
corporate news
(2)
corporate website
(2)
crisis management
(2)
data
(2)
digital
(2)
digital health
(2)
digital marketing strategy
(2)
documentaries
(2)
energy efficiency
(2)
facebook live
(2)
film
(2)
financial services
(2)
financial tech
(2)
gen y
(2)
gen z
(2)
ghostwriting
(2)
green tech
(2)
healthcare
(2)
images
(2)
instant articles
(2)
interview skills
(2)
interviewing
(2)
multi-tasking
(2)
myths
(2)
paid
(2)
pitching
(2)
planning
(2)
podcasts
(2)
polls
(2)
press pitch
(2)
relevancy
(2)
snapchat story
(2)
soccer
(2)
social content
(2)
social data
(2)
social listening
(2)
social media myths
(2)
social sparks
(2)
speaking
(2)
strategy
(2)
tech
(2)
telephone pitches
(2)
twitter dashboard
(2)
viral videos
(2)
visuals
(2)
website
(2)
writing tips
(2)
#LoveWins
(1)
#SharkWeek
(1)
2016
(1)
A Christmas Carol
(1)
ALS
(1)
AP Stylebook
(1)
AP style
(1)
Academy Awards
(1)
Accolades
(1)
AdClub CMO Breakfast
(1)
Ally
(1)
Always
(1)
Amazon
(1)
Analyst
(1)
Ann Handley
(1)
App
(1)
B.Good
(1)
B2B Content
(1)
Bear Naked
(1)
Ben & Jerry's
(1)
Black Friday
(1)
Board room
(1)
Boston Red Sox
(1)
Boston innovation
(1)
Brand
(1)
Brand Experiences
(1)
Cannes 2018
(1)
Chevy emoji press release
(1)
Chicago
(1)
Chicago Cubs
(1)
Cisco
(1)
Class of 2016
(1)
Coca Cola
(1)
Collibra
(1)
Commencement Speeches
(1)
Connected Health Symposium
(1)
Consumer Products & Design
(1)
Content Calendar
(1)
Corporate Speaking
(1)
Curator PR
(1)
Delta
(1)
Earned Media
(1)
Event Recap
(1)
Event Social
(1)
Everbridge
(1)
Experiences
(1)
FIFA Women's World Cup
(1)
FUD
(1)
Fall 2014
(1)
Finovate
(1)
FinovateFall
(1)
Fluent Group
(1)
Forester
(1)
FutureM
(1)
GDPR
(1)
GE
(1)
Gartner
(1)
Giving Tuesday
(1)
Golden Globes
(1)
Google Posts
(1)
Grammys
(1)
Grammys 2015
(1)
HBO
(1)
Harvard Business Review
(1)
Honda Cares
(1)
Hyundai
(1)
IG
(1)
INBOUND
(1)
Ice Bucket Challenge
(1)
Inbound 2014
(1)
Industry Analyst
(1)
Industry Analyst Program
(1)
Insta stories
(1)
Internet Trends Report 2015
(1)
Interview Prep
(1)
John Oliver
(1)
KLM
(1)
Kaiser Permanente
(1)
Last Week Tonight with John Oliver
(1)
LinkedIn Pulse
(1)
Livestream
(1)
Luis Suarez
(1)
Martha Stewart
(1)
Mary Meeker 2017
(1)
McDonald'ds
(1)
Multimedia
(1)
Multimedia Journalism
(1)
Multimedia Reporting
(1)
Nanoco
(1)
Networking
(1)
Opinion Stage
(1)
Outliers
(1)
PR tools
(1)
Patriots
(1)
Peach
(1)
Performing Under Pressure
(1)
Physical
(1)
Physical Web
(1)
Pokemon GO
(1)
Pope Francis
(1)
Pub Club
(1)
Real World
(1)
Refresher
(1)
Resolutions
(1)
Rio Live
(1)
Seahawks
(1)
Seattle
(1)
Showcase Pages
(1)
Snapchat App
(1)
Snapchat Stories
(1)
Sochi
(1)
Social CEO
(1)
Southern California Edison
(1)
Speaking Events
(1)
Speech Best Practices
(1)
Speech Writing
(1)
Spring Training
(1)
Springpad
(1)
Starbucks
(1)
TED
(1)
TEDx
(1)
Talk Like TED: The 9 Public Speaking Secrets of th
(1)
The Ad Club CMO Breakfast
(1)
The Ad Club Women's Leadership Forum
(1)
The Business of Belief
(1)
The TAI Group
(1)
Tier One PR
(1)
Tim Howard
(1)
Tom Asacker
(1)
Top Dog
(1)
Top Dog: The Science of Winning and Losing
(1)
Video Editing
(1)
Vidergize
(1)
Virgin HealthMiles
(1)
WOMMA
(1)
Walgreens
(1)
Web
(1)
Wedgies
(1)
WhatsApp
(1)
advocacy
(1)
android
(1)
apple
(1)
audio
(1)
awards
(1)
awards season
(1)
baby boomers
(1)
best of 2016
(1)
blockchain
(1)
blogs
(1)
brand advocacy
(1)
brand advocates
(1)
brand awareness
(1)
brand examples
(1)
brand loyalty
(1)
business reads
(1)
character count
(1)
clean energy
(1)
clean teach
(1)
client references
(1)
client testimonials
(1)
commerce
(1)
company launch
(1)
competitor
(1)
consent
(1)
conversation starters
(1)
copy
(1)
creative thinking
(1)
creativity
(1)
creativity in PR
(1)
customer service
(1)
dashboard
(1)
design
(1)
digital sharecropping
(1)
digital storytelling
(1)
digital video
(1)
earned
(1)
ecommerce
(1)
editorial opportunities
(1)
email
(1)
energy efficiency day
(1)
energy technology
(1)
everybody writes
(1)
experiential marketing
(1)
experts
(1)
fall
(1)
fluentgrp
(1)
football
(1)
generation y
(1)
generation z
(1)
good reads
(1)
green
(1)
guerrilla marketing
(1)
hashflags
(1)
iBeacons
(1)
iTunes
(1)
image
(1)
industry awards
(1)
interactive
(1)
iphone
(1)
journalism
(1)
kik
(1)
live streaming
(1)
marketing books
(1)
mcommerce
(1)
messaging apps
(1)
micro-content
(1)
mobile marketing
(1)
mobile media
(1)
native advertising
(1)
negative sentiment
(1)
net neutrality
(1)
newsroom
(1)
online
(1)
online newsroom
(1)
organization
(1)
owned
(1)
owned content
(1)
panelpicker
(1)
paris agreement
(1)
phone etiquette
(1)
phone pitches
(1)
photo
(1)
press releases
(1)
product launch
(1)
publishing
(1)
quizzes
(1)
radio
(1)
references
(1)
remote collaboration
(1)
research
(1)
retail
(1)
sentiment
(1)
smmt
(1)
snl
(1)
social brands
(1)
social intelligence
(1)
social media at events
(1)
social media hacks
(1)
social polls
(1)
social spark
(1)
spring
(1)
startup best practices
(1)
success
(1)
summer 2014
(1)
summer book list
(1)
summer books
(1)
summer marketing
(1)
summer social
(1)
surveys
(1)
syndication
(1)
testimonials
(1)
trade show
(1)
trade shows
(1)
twitter moments
(1)
twitter polls
(1)
twitter stickers
(1)
update
(1)
updates
(1)
value
(1)
value of pr
(1)
video marketing
(1)
viral content
(1)
visual
(1)
voice
(1)
website design
(1)
wechat
(1)
writing style
(1)
youtube live
(1)
See all
.png?width=500&name=Tier%20One%20logo_color%20(1).png "Tier One logo_color (1)")
