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    Native Advertising: Valuable Content or "Repurposed Bovine Waste"?

    It was out of this struggle that native advertising was born. For those unfamiliar, native advertising is paid content, sponsored by and sometimes even created by a brand, that runs alongside regular news stories. While paid content gives news organizations a much needed revenue stream (though I still have the naive view that we should pay for read more >

    5 Tips for Spring Cleaning Your Digital Marketing Strategy

    You've fertilized your lawn, cleaned out your shed and feel organized at home just in time for the warmer weather. But how many of you think about spring cleaning and reorganizing when it comes to your digital business strategy? read more >

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