Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Frequently Asked Questions: Livestream on Social Media

Posted on April 8, 2020 by Stephanie Malkus

Topics: Digital Marketing, Social FAQ, Social Media

Recently, as the world has been told to #StayHome, live social broadcasts (on Facebook, YouTube, and even TikTok) have been taken to new levels and become a core fixture in this new normal. Social distancing gives these live broadcasts more ...

Read More

The 5 Myths Holding Back Your Paid Social Media Strategy

Posted on March 20, 2019 by Jessica Ivetich

Topics: Digital Marketing, Social Media, Planning

At this point, the need for paid promotion as part of your social media marketing strategy should be old news. As organic traffic and engagement continues to wane (thanks, Facebook!), the pay-to-play element is a necessary piece of social strategy. ...

Read More
1