Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

From TikTok’s Takeover to AI-powered Audio: Noteworthy News in Digital Marketing

Posted on September 13, 2022 by Jenna Gross

Topics: Digital Marketing, Social Media, Content

As social media evolves, trends that once seemed like quick crazes — TikTok dances, storytimes, and catchy audio soundbites —  have fueled structural innovations across social media platforms, transforming the digital marketing landscape in the ...

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Here’s Why Growth-Driven Design Should Be Part of Your Next Website Redesign

Posted on June 9, 2022 by Valerie Gorski

Topics: Digital Marketing, UX

What is growth-driven design?  Growth-driven design is a more efficient website redesign strategy that focuses on continuous improvement by prioritizing the most important updates first to better evaluate user behavior and make data-driven decisions ...

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Sound Strategy: How To Utilize Social Audio in Your Marketing Strategy

Posted on May 13, 2022 by Jenna Gross

Topics: Digital Marketing, Social FAQ, Social Media

Hear that? It’s the sound of social audio and it’s only getting louder. When we told you about the audio-only platform Clubhouse last year, it was the first of its kind. The app exploded onto the scene, amassing more than 2 million weekly average ...

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How to Create an Email Newsletter With Staying Power

Posted on April 26, 2022 by Ashley Tate

Topics: Digital Marketing, Content, Email Marketing

Ninety-nine percent of people check their email every day. As of 2021, more than 4 billion email users and counting existed worldwide. So, while many trends in digital marketing come and go, the email newsletter still remains one of B2B’s signature ...

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Creative Sparks: Our Favorite Digital Marketing Moments of 2021

Posted on December 24, 2021 by Tier One

Topics: Digital Marketing, Social Media, Influencer Marketing, Content

This year came with its fair share of challenges and opportunities. Brands stepped up and skillfully navigated these difficult times with creativity, innovation, and optimism. We’re applauding 10 of our favorite marketing moments from 2021, all of ...

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SEO Best Practices: 3 More Ways to Rise in SERP Rankings

Posted on May 5, 2021 by Gary Hotze

Topics: Digital Marketing, Social Media, Influencer Marketing, Content

Did you know 70% of small businesses have no SEO plan or strategy whatsoever? This unbelievable stat runs in complete opposition to the increasing importance of online visibility in the digital age and the growing pile of data on the importance of ...

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