Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Frequently Asked Questions: Livestream on Social Media

Posted on April 8, 2020 by Stephanie Malkus
Recently, as the world has been told to #StayHome, live social broadcasts (on Facebook, YouTube, and even TikTok) have been taken to new levels and become a core fixture in this new normal. Social distancing gives these live broadcasts more ...
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What Marketers Need to Know About Net Neutrality

Posted on January 24, 2018 by Stephanie Malkus
UPDATE: As of June 11, 2018, the Federal Communications Commission's repeal of net neutrality is in effect. Learn more about this latest update here.
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Sixty Seconds for Social: The GIF that Keeps on Giving

Posted on February 20, 2015 by Stephanie Malkus
This Sunday, many of us will tune into the Oscars to see the best films of the year honored for their greatness. It’s a wonderful reminder of the universal pull of the visual. But filmmakers aren’t the only ones receiving praise for moving pictures ...
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Fluent Interprets Next Wave of Millennial Consumers for Brands

Posted on October 17, 2014 by Colleen Irish
Just when brands think they’ve figured out how to communicate with consumers in today’s digital age, they’re hit with the next wave of Millennials (or Gen Z), whose digital nativeness and cultural values require a very different approach to ...
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Is the Press Release DOA or A-OK?

Posted on May 14, 2014 by Marian Hughes
Headlines declaring the demise of the press release have been floating around the PR community for several years. They make a shocking headline to be sure, but the question remains: are these gross exaggerations or is there some truth to it?
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