Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

COVID-19 Forced Events Online, Social Media Keeps Them Engaging

Posted on November 24, 2020 by Stephanie Malkus

Topics: Digital Marketing, Events, Content

When the COVID-19 pandemic hit earlier this year, its impact on the way businesses operate was immediate across industries. And few had to figure it out as quickly as the organizations hosting massive summits and expos with thousands of attendees ...

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ICYMI: Noteworthy News in Digital Marketing

Posted on October 29, 2020 by Maria Prokopowicz

Topics: Digital Marketing, Social Media

What’s new in the world of digital marketing?  The answer to that question changes every second. That’s why each week, we dig through brand announcements, martech and platform updates, social media campaigns, and stacks of stories to curate the news ...

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Frequently Asked Questions: Livestream on Social Media

Posted on April 8, 2020 by Stephanie Malkus

Topics: Digital Marketing, Social FAQ, Social Media

Recently, as the world has been told to #StayHome, live social broadcasts (on Facebook, YouTube, and even TikTok) have been taken to new levels and become a core fixture in this new normal. Social distancing gives these live broadcasts more ...

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The 5 Myths Holding Back Your Paid Social Media Strategy

Posted on March 20, 2019 by Jessica Ivetich

Topics: Digital Marketing, Social Media, Planning

At this point, the need for paid promotion as part of your social media marketing strategy should be old news. As organic traffic and engagement continues to wane (thanks, Facebook!), the pay-to-play element is a necessary piece of social strategy. ...

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