Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

1+1=3: The Value of a Close PR/IR Partnership Adds Up

Posted on November 22, 2019 by Kathy Wilson

Topics: Earned Media Relations, Industry Analyst Relations

In the wide world of brand relations, the paths of public relations and investor relations (IR) not only frequently cross, they often rely on each other. PR and IR both seek to build credibility and visibility for an organization, with PR helping ...

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Breaking News: Insider Tips on Pitching From a Former TV News Reporter

Posted on September 25, 2019 by Zak Sos

Topics: Thought Leadership, Earned Media Relations

This just in: After a decade in the breaking-news world of broadcast journalism, much of it as a TV reporter in New York City, I made the leap from receiving pitches to crafting them. Needless to say, in my years in front of the camera I received my ...

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How to Make Headlines When New News Isn’t Happening

Posted on February 27, 2019 by Celena Fine

Topics: Thought Leadership, Social Listening and Trend Spotting, Earned Media Relations

In the world of PR, it’s wonderful to have a constant flow of organic news. However, that’s not always the case — in fact, most of the time, quite the opposite is true. During those “slow news periods (like between product announcements and ...

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Win the Data Game: Getting the Most From Your Media Metrics

Posted on January 24, 2019 by Kathy Wilson

Topics: Earned Media Relations, Measurement and Analytics

Early in the new year is the time when many communications professionals should take a closer look at the previous year’s program metrics and, armed with that data, define what constitutes success for the year ahead. As the industry continues to ...

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The Art of the Phone Call

Posted on December 19, 2018 by Matt McCarthy

Topics: Earned Media Relations

As communications consultants, we deliver value to clients in a variety of ways, but the most notable is the relationships we’ve built with the media.

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The Perfect Pitch in 5 GIFs

Posted on July 25, 2018 by Sarah Mees

Topics: Earned Media Relations, Messaging and Positioning

The art of the pitch is a frequently covered topic. But the trouble is that most of those pieces focus on “rookie” mistakes to avoid: misspelling a reporter’s name, falling victim to a sloppy cut and paste, or inadvertently sending the dreaded mass ...

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