Top Talk

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Are You Effectively Telling Your Earned Media Measurement Story?

Posted on February 23, 2021 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs

The most important thing to remember about any reporting is the data you’re sharing is more than graphs and numbers — it’s the story of your success.  How you tell that story matters. If you only have 10 minutes to prove your earned media program’s ...

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Measure and Monitor Success With Critical Earned Media KPIs

Posted on January 29, 2021 by Kathy Wilson

Topics: Earned Media Relations, Measurement and Analytics

To build a meaningful earned media measurement process and program, you first have to know what success means to your business. That boils down to one key measurement piece: key performance indicators (KPIs). Identifying your KPIs is a critical step ...

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The Must-Haves for a Modern Earned Measurement Program

Posted on January 6, 2021 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs

You’ve perfected your pitches and media outreach strategies and landed incredible earned media placements. Now what? Buttoned-up earned media programs use effective measurement to showcase the full value of the coverage secured. This step is ...

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The Secrets to Pitching Broadcast (According to a Former Broadcast Journalist)

Posted on June 24, 2020 by Celena Fine

Topics: Earned Media Relations, PR FAQs

Broadcast isn’t just what you see on the small screen anymore. It’s also online, on social, and (to complicate matters further) can even be produced by online and print publications. Despite the combining of the analog and digital, broadcast remains ...

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1+1=3: The Value of a Close PR/IR Partnership Adds Up

Posted on November 22, 2019 by Kathy Wilson

Topics: Earned Media Relations, Industry Analyst Relations

In the wide world of brand relations, the paths of public relations and investor relations (IR) not only frequently cross, they often rely on each other. PR and IR both seek to build credibility and visibility for an organization, with PR helping ...

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Breaking News: Insider Tips on Pitching From a Former TV News Reporter

Posted on September 25, 2019 by Zak Sos

Topics: Thought Leadership, Earned Media Relations

This just in: After a decade in the breaking-news world of broadcast journalism, much of it as a TV reporter in New York City, I made the leap from receiving pitches to crafting them. Needless to say, in my years in front of the camera I received my ...

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