Top Talk

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The Art of the Exclusive: When and How to Leverage This Media Strategy

Posted on June 17, 2022 by Allison Logano

Topics: Earned Media Relations, Planning

As PR professionals, we’re entrusted to determine the most effective way for brands to share their stories and ensure the right audiences are fully aware and informed of breaking news. Oftentimes, the goal is to generate coverage of an announcement ...

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The 6 C’s of Decision-Oriented Dashboards

Posted on April 28, 2021 by Mary Katherine Mulligan

Topics: Earned Media Relations, Measurement and Analytics

Every company uses data to measure success, whether it’s daily, monthly, quarterly, or annually. Where organizations can differentiate themselves is in how they manage those metrics.  With the amount of data to report on constantly increasing, it ...

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Are You Effectively Telling Your Earned Media Measurement Story?

Posted on February 23, 2021 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs

The most important thing to remember about any reporting is the data you’re sharing is more than graphs and numbers — it’s the story of your success.  How you tell that story matters. If you only have 10 minutes to prove your earned media program’s ...

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Measure and Monitor Success With Critical Earned Media KPIs

Posted on January 29, 2021 by Kathy Wilson

Topics: Earned Media Relations, Measurement and Analytics

To build a meaningful earned media measurement process and program, you first have to know what success means to your business. That boils down to one key measurement piece: key performance indicators (KPIs). Identifying your KPIs is a critical step ...

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The Must-Haves for a Modern Earned Measurement Program

Posted on January 6, 2021 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs

You’ve perfected your pitches and media outreach strategies and landed incredible earned media placements. Now what? Buttoned-up earned media programs use effective measurement to showcase the full value of the coverage secured. This step is ...

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The Secrets to Pitching Broadcast (According to a Former Broadcast Journalist)

Posted on June 24, 2020 by Celena Fine

Topics: Earned Media Relations, PR FAQs

Broadcast isn’t just what you see on the small screen anymore. It’s also online, on social, and (to complicate matters further) can even be produced by online and print publications. Despite the combining of the analog and digital, broadcast remains ...

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