Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

The Short of It: Why Quick Content Matters Now

Posted on October 31, 2022 by Celena Fine

Topics: Content, Social Listening and Trend Spotting, Earned Media Relations

Today’s meme may be blowing up your digital airwaves, but chances are it’ll be old news by tomorrow. In the constantly evolving media ecosystem, it can be tough for a communications professional to sort through the static and identify the trends ...

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Three Ways to Effectively Leverage Survey Data in PR Campaigns

Posted on August 3, 2022 by Allison Logano

Topics: Thought Leadership, Earned Media Relations

Competition for media attention is fierce. Reporters are bombarded with a flurry of emails on a daily (or really, minute-by-minute) basis, and it’s often difficult for brands to cut through the noise. While press releases are an important tool to ...

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The Art of the Exclusive: When and How to Leverage This Media Strategy

Posted on June 17, 2022 by Allison Logano

Topics: Earned Media Relations, Planning

As PR professionals, we’re entrusted to determine the most effective way for brands to share their stories and ensure the right audiences are fully aware and informed of breaking news. Oftentimes, the goal is to generate coverage of an announcement ...

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The 6 C’s of Decision-Oriented Dashboards

Posted on April 28, 2021 by Mary Katherine Mulligan

Topics: Earned Media Relations, Measurement and Analytics

Every company uses data to measure success, whether it’s daily, monthly, quarterly, or annually. Where organizations can differentiate themselves is in how they manage those metrics.  With the amount of data to report on constantly increasing, it ...

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Are You Effectively Telling Your Earned Media Measurement Story?

Posted on February 23, 2021 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs

The most important thing to remember about any reporting is the data you’re sharing is more than graphs and numbers — it’s the story of your success.  How you tell that story matters. If you only have 10 minutes to prove your earned media program’s ...

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Measure and Monitor Success With Critical Earned Media KPIs

Posted on January 29, 2021 by Kathy Wilson

Topics: Earned Media Relations, Measurement and Analytics

To build a meaningful earned media measurement process and program, you first have to know what success means to your business. That boils down to one key measurement piece: key performance indicators (KPIs). Identifying your KPIs is a critical step ...

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