Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Are You Listening? The True Value of Broader Industry Listening

Posted on June 21, 2018 by Sarah Mees

Topics: Social Listening and Trend Spotting, Earned Media Relations

When you hear communication pros talk about “listening,” do you really know what they are referring to?

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Fake News and the Rise of the Subject Matter Expert

Posted on June 13, 2018 by Celena Fine

Topics: Thought Leadership, Earned Media Relations

At this point, the prevalence of “fake news” can make the term feel meaningless. However, the term (both real and imagined) has significantly transformed the media landscape for both journalists and PR pros. As communication professionals engage on ...

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Looking Larger Than Life, Thanks to Super-Sized Media Coverage

Posted on April 25, 2018 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations

While the components of a strategic and successful public relations program have evolved over the years, media relations remains the cornerstone of most communications initiatives. The third-party validation that comes with great media coverage is a ...

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Boosting Your PR Program With Contributed Content

Posted on April 4, 2018 by Sarah Mees

Topics: Content, Earned Media Relations

It’s a common misconception that public relations = press release. But that’s simply not true. In fact, effective PR programs don’t even require lots of company news. Many different avenues for generating company awareness exist outside of the ...

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Fostering Media Relationships for a Strong PR Program

Posted on March 14, 2018 by Matt McCarthy

Topics: Thought Leadership, Earned Media Relations

Let’s face it, pitching the media can be hard work.

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How to localize a national media story: What do broadcast reporters really want?

Posted on February 21, 2018 by Celena Fine

Topics: Earned Media Relations, Media FAQs

National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is—how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? There are several ...

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